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YSL boosts New York Times ads with free shipping promise

January 30, 2012

 

By Rachel Lamb

French fashion label Yves Saint Laurent dove deep into The New York Times Web site to target affluent males who may want to gift loved ones with branded products this St. Valentine’s Day.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Mandarin Oriental hosts charity gala in London
  3. Burberry transforms customer experiences through digital innovation
  4. Dior explores the craft of Sauvage in new campaign
  5. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. Rimowa debuts ‘new era’ of Never Still campaign
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