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News briefs

YSL, Burberry, Giorgio Armani and Chinese cruise lines – News briefs

July 30, 2012

 

 

Saint Laurent Paris logo
Today in luxury marketing:

Facebook fans seething as YSL unveils 'cheap and boring' new logo after name change to Saint Laurent Paris
As an exercise in rebranding it has not gone exactly according to plan.Facebook users have taken to the social networking site to express their displeasure at YSL's new packaging logo since the company rebranded their ready-to-wear collection as Saint Laurent Paris, the Daily Mail reports.

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