Commerce
December 8, 2010
By Peter Finocchiaro
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
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","iv":"3783249aeec5192d032613aace5c7811","s":"29aad90ff1b7950f"}
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