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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"317cd786ca026f7e441d1c729ef769aa","s":"697f47b15734ec1a"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.