10 trends to understand Indian middle class consumers’ attitude to luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"f93d8538409e2a8fc3e6abdf9ef84ff1","s":"199cec66eed21dce"}
Harsh Mann is founder/director of HM Luxury Consultancy