10 trends to understand Indian middle class consumers’ attitude to luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"f55f25c6798158d53084290852b1be11","s":"60be581a522f04f0"}
Harsh Mann is founder/director of HM Luxury Consultancy