10 trends to understand Indian middle class consumers’ attitude to luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"6ecc2ba4f25ce1d237ac48ddf06d307e","s":"d490352ac80e8c2b"}
Harsh Mann is founder/director of HM Luxury Consultancy