10 trends to understand Indian middle class consumers’ attitude to luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"37b234b8c54d317928623a3084057516","s":"53421436f53f2133"}
Harsh Mann is founder/director of HM Luxury Consultancy