10 trends to understand Indian middle class consumers’ attitude to luxury
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"25b27aae7a16f82d93d00511cc955de3","s":"16d04405edf70741"}
Harsh Mann is founder/director of HM Luxury Consultancy