10 trends to understand Indian middle class consumers’ attitude to luxury
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"71cca7e22d011a532dafa9d447989b06","s":"ef236adfbcbffbd8"}
Harsh Mann is founder/director of HM Luxury Consultancy