10 trends to understand Indian middle class consumers’ attitude to luxury
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"c8a25e945b86b7f0ce005d1a3b5dd57a","s":"09829832e85f5a62"}
Harsh Mann is founder/director of HM Luxury Consultancy