10 trends to understand Indian middle class consumers’ attitude to luxury
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"7eac8d426c137eabf41ec6f565392fea","s":"a37a41c5da7e9b68"}
Harsh Mann is founder/director of HM Luxury Consultancy