10 trends to understand Indian middle class consumers’ attitude to luxury
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"QwfWjCILdngk7mJ+LuYrb27qboJm7z9jbs831vCE6mRSEYikFfexNBe6sPM609\/A6GUeziezEL9+aqeyeliaBrN6ZFhWVnUc7cm9KwP1odhXL7tkh1aDC4P7kHOVg3s8xe11YmvTklMkLqAvAb+vzzGAGgvzqh1Ni4fxSUIIrs6+T\/O7EzkSG3rxcaVmy718Y5PC3CnvFYXOWV4OkpN7ZQxzjehkZzOcCUx8GifCI2c7b\/ppKGJe6bI06ixi7egBiZo6\/WkDnil2SUqe1Uc+v53b4zihjuG\/GINXHC81GWZ8vPUmvorYnbvJPVNpiLWQKAxdzR3\/IGnYW5xvPcoZRyc\/p3PSflkxaQd0loKOeok90aTR4Wa\/CJuAXCrFsa6z+vxXRqbcRtDiWYDkRz1SIf3pdloX5v1vVqGS9qvdJ6nDtx3UUQAuPW5Q3D0pg4ne4Mwjn9DIfqUyTOQGxA7f9LezpusQPMHxhEcuDjIUDocOk8qwIZWi+Ti8BzQ3ATu4ntrT0rC53j+Bq9xZbn+rgFIGMmtdtOpmgk6gzFyls8he5Lerx6a0k7k+qLgwI2Kc8D+Q59W7s2\/EACwuZ2UNGkfUMPRWneu9oqJ87YRKp3QcwwkAUsNUNakp4yWUsiXfSQWhSMXb2OgB5DTPZVWxA44EEHQhzEyWumQNxrOwU8she9YBPiwaYCQ2LPw3pkVC4J1Y1yLpekaDRil2N14tZoZB1An6aFb+eLlJhYfYaj9BLTGVdNqz2R6D8Q2R7NoxZOouLDiY+EAtoouSJyzHq4QhG5tXxszaII0Mxh6L6iy+df3OVxTeoP5hQw6\/IAY\/BNLLzVjlKxsCYdk2ozp0dWB3+Be7mlRZCHIKXaTEdAvE\/DbMJtooveKDmPrv+BHsKX+tjp80OBb4xDMYTL0\/FFTLRwpENe\/7xDGX4a1UbzUqlRBxWVwDq6RtRWNMxBiDhuTiQAOI61areFJnBbNLPcnvTJrRWtgCX244JccXzB5jiFYmBBHhRgBsGOEofVs64arGaRggo\/Up8MORCEWXI2c51oSGYI5xe2V8ct9ONS2o8BP8l3q1ULetavdfVVKwE31K0\/mp4cjpTdB1pPWd9XoY\/XTGYkOuRw9Ze1QR\/2qJo5TtcJ6XenBTw2ZprWjsAfmtlqR5poEriPzicY5JaqVKpgBzUEURfxZZu33g4tUMp61aVcdAngvAdEJFBN\/+vROvWKi6hGa8+TC5kv99zJRC3zO196UvFfrLJa2LCsF+PuO+yFGybBjve5Rg4pYP++WTq0qnKs3rBrduCwGIpDgnB5MuX8eQvxS05mFBvOMbCRvGs94jhl6P\/TMS5cu6dpXGS3R16LKQ3\/iX7J56yaT\/x6hTjv1eDTkDRlUoD9ZmTSVH4AUgHAFLpW1HVS2yy5mWH+x+fE806hyEs7HGSsHZA+5xviqj51CQIsX7zLj5\/hQR1wbPSmqSkr0haMTgqDuEMxzyZD0QA142NDFRYcWlVWHQA8RagjDyq\/3sD3dOOWIhx+R0UtCagbTbIRRfxadLIvT5EO+B0G457WGKzoFIeSl2WYI\/O7hzi+aMzK0GT2vJx9k\/SFaY86HvCEONuJRALm8qx9SZcA\/oDSndRAl0M9cXhOtxZ59UyNFI6h3tb\/p\/toBdrFxiseVx07fsUiGxwLiumJb4fH3Z1nJdwjIlLQ7Mxsl0+Wn6I\/NJSi5M+\/iaFC2RXTkGYUiRwoy94GYw5JQLbtEMGUqYyWYDLCqcT14wIng0LIodawFFODKIGEuvKyexyMNKpSDrmG82g8ryq\/R0suAY3F8xfFakb05Rj1YXNkJ4+hz6ggreqBlIT3jdxPGg\/K1EoGDF0xNe0wI5PXg73Vbf4IuBT3cVBuBw26uxRob+3iV+vD\/ye0CPhFT5a+qeI0bwnK+Nhlepx5znNZgi8TMxIpmBQaDeXcntk7FV755kl9qf3rBJBOWR0uYHimwrz1COboYYzocdNn2SjyHRa4Tl+X3RD\/D2whH0\/RjHOaC1zr+j9bLQzStoHcDe\/d2FG8MCnDOdoM67l5BlJ7PKAAsu5wGqwJ1ClNCyWpQZMqmk5Lq6y2VMDqU1iNt23+oZmhn9JUdRAdd5seU9pcbJ\/dBLz+uzLL2o4SvDpiMayE9otkvnMqoEZq5du5ZRUOE26QktqUuQ2rA\/ihbSkmf75ysLjcPzQnj711iy1PKe5VGNYU4kyP0K0dUIQ399rPV2MojNOHZm9YZIJedqTBxxAovAdVFZuTjsXj6Z0XhCi\/GluA9hdHrTJDPc16PeAWPRdXSlau6s9JNK+sjiu7e15iZ+yzg10brNTqyMP0BMFWF49kWxvcV8lUu2\/\/U2PDGVK6hD5OTT7MBxI31mHS8HxuLjjUM2XpI5ruciG55fW6D50IweppREBHASu2pIDvuLl\/C4kHDulXuKTi\/mu5XEnqXd5kWEEzQFYZm+BPfpgmAXVTBsvgWkl\/aTONSqzWfzkKbu+Ui6aILNlIS26LxrhKylMGKWV317llgiLHqnzGZplzGktW7j9JDTU4CRB8OwXXVH2TqmQKfq1Yflx0om9s7rXx4GT1G2YIYkfzBXw9eD5itXfImfkfKJ2pYA5\/vQPQ4RGZUUkYoYkDsFV1tlx1xsC9Xr8MVlKbtsjWsvEDTkPCYgI0z1maAcKIoKrb+7cId82n8p32DGF8I7Kk7kUK7CYh3h1w1dnDioiKn\/rZZ0cIH8w\/84SiJ8lssnlID3Crf7Ga9oV+XXcaVQpTIFvm0kuHLmyFBIwUUQU\/sASKzx7iVrXVPzbJgoV\/8f6kzh+b3TqJ3youWq9pdmtKdz22\/KK2XcycGQSD7keqDWA00oWTXaBgkJb+0wSefVt9zDTz8hL3WX3UAnGe8RQlTfvUChJYK4Kj70Bd7BoX18zBbtuIcFR4Yl5D0AJGB3XiC31rOvptCFP4dAOeAB9BWXo+E0ikiRccvdd1JqHZmCvyTP4ZS4aICPS2aUPCvCoVcedUKFgnquu3CJGKwSUocXWkCzxm5H\/fJSxgEzf1bqdHlpT3\/TqlVH5vi9t2aDbOCxrB8WUSeN64t\/gc+lMuyV4NQhGEoAne1vcnHXQB1c4oS4VyxoM0gjufIuIWRJh7dqGCBbcXVs+A9N+fJ+1cTMKvDoZacFlWx5KcLugKawbGU63FfSz5q0SCVEbmTfSTkj\/TrFX0J0CXhnHPpFow8umVlrMokabkVh7asLpVtUi6ZEvX\/rOD\/043KVtLcKRM6gxbnV6Wx7g1B1iXPurMDeBxP9d332ue5gc6bjtBGyToTK1Oum5smPcDQTQKJa\/II1xOEIMReBLvsdRbGBg2cgmYwZrrGy6LjtyEKUGdGFUJO4ojab4EyyhZP9brWxmviK\/i9GqDQkRrgpbJqSxRJ9Fhs38joJdnUXvkrVSWMcV4l2ti4cowgAvAdJKj29K8wv9jwM\/qMhm\/6lH3ZnxJo+s2jMt5BcjyKv2K1aBgPlqWb3\/q5maP\/P8uiJMKxJSOUeETcLoUlCAIhuFXrvOfYns+TCCotw651IaYV\/kozHP3R6Fgd1oG2VyYCsP7oIYGGF2yrRTwSJ56UXZJ5ChLMraF1+QwE1jYRQiNG5pyAJ6y3jZLBYeYQBtt+0m9USxkNNFfmGmdEHF8YfQhUJ4G8Es\/3b6CTUNyuXskjlzW3pedh7cMiEpAMpgsN0RLfS6v84MWPUKeu\/r882hAODkEP5YuIVolPnYWfXWNOWDycsYTM3gkMph9+UaFJ4IIckZCiaGg1OjgTnptpM7myCL7ZX06dlxPze4GzrHRCPRRtAJoU51Iiy9AEpudfXNRh4gKBkQvxbzB5LARR3B2NXyG0nKoTjlarb+6RQv8MY21LGP2EwSRN8XdbW6LGRVHmw8rEBwLkNd5uxC7HN4O1mPayhWLDXoREPSTuvR3b53CzWycdw5yHnGxhQXiN+fov5q0G5C7nMXQiBm1wn8+qQMaw\/DwC4U4\/7aOveOnTsH88rgKEa\/HIMcPBTSZql6EnAAZgbzQ\/UA2yZ08EFDe2j05LkjrBp2GTdQt+ckRQ34sLTIPT85LUvXve8nzmpyPzLkBBdtU+83qPZFsbNiSlwyFtOz5ed3\/rPifKQsZjkDqtA8hM6SRrfo+CdKCHBYZejGgMDWTX\/e4c4S\/B5pRUgFEgCiYlnIiaVp0YhZecNy7vjzyfyJfrvMUWg1iyFaOMILGOFdiNT2w5yuEXXvA+0MH0Q2cH\/VfnMDL+yD0DEZa6RfBoAVhZ8SDhhOYbOxZ+tIARX6iUilQliLDUdQ0\/evbx6DKESLFvbr5hCjhJHkNZ\/GkdCXzMiDw412+1s+kf7GX0JT18cOsBUo6LY5PWZzUko1lb+5393rjTFvmV5HHkOfh+nivMBVI1LJmo+hYIerfSdBluc4CdCI5qywMYsk28CUkIvHX4GDnE4c0hJsAOO+cGFZ5wY1NfqSjwkXxmSPWRqOClCFmTXKit7B4Xu5Wxq7lYPwJ\/bKzO8wzT1RiXS0UJmxOK4Dwi3o\/kythnddqWbLUKdYPkoAXUaAVrTK6OcSV67\/gqhu+T08XcvPc7B+Fjh+1dmeUklY6Uz6v6Yqa9oeo+J2EOZGm03A\/zPAwLqrrzEMSBlJUigBkYw1HilW6E128hBBhXufhg2QFWdsxfU6Ge+sXoZ9fugkzsiR730ICh067FltEmxckoqtCbguLPNhByWplBxZITKGgprQgl0dGgBc\/WC0FEgkjsAB0lSORQES7UEuNTM0w0a0XeRSoKIcT98XVmSk3GPz7Rz+dfM5iNfB+P+YZIWJQpZqcr3U8YucWENzxBu7IGV0W0S+wmK5lSArTSwmqjkN+wHwFDwZzIHume1QIHh+BijBv59jvM\/\/oYFozWJsYdqqCHI3W7ErBtVToH9JRYSMKUfmd5H9yFyBcb9U0rlJfJYJihDp4w9G78etdpgW4dlqA8Pt7RgZqCaxe+81GLdFX0qvPZZZig7IKmDV+hjFWKigIyRNxsIwUmXKb+xe4y2aeqZ\/37IDEoC3MjH8KiaR1pqaoTT4L0FzIEXN0ToBSqI0WHgpQSRk2BX57F2KIIv4dM48+ib5V8ZRaFZx2Kf1+r4WiCJ9qA5dki0+9ERHu1RRh2yfNgP5Nzf7hJf1ZqsNeZlKAT7KRrOyOIBTv4vxIg5kuDjauET3lg8zH0k5\/Lq1lBbaVnjwUg\/78\/VSbiga74uaNXpTldKO1mR\/7la8o813uOz4antUs1ZHurN5YxHz9EgqTIUdjQ0XbRcKW11yHic3Cz8bAiqWGc85YOFFWhO0r4IxGKiyCnOyuIbmasuHG7gFhRK3GiPLHgrmQPJQyn1M\/Tv0qq1bvwjgiK+3tJeffpVM6BUokulAgIcwmmjfqieeJjULnPU5mgP7eiAQm2yPA9AtU3tReeGOKc4KkK7hJiT3Z16cxtRJRO2xa3Xbyd2cVcw0XgI8pEWasCktrPVD9wG8O0TPRY2cX3+r4cCVBYlZVDLCLxneO\/R5RVqM1+2yD7R93zYyFpo74oOz0fn\/WAvjfriNlc8UL4eK\/YUy9Rr5E7UB+p1WYKzbUdhhNW8nWMWm9ajXEFxrLzjuZHVweBZakctVkbJeTs6vVqwX773ghA16MQLjJow2pymbMDZ285BSD+XX58B2g5anV+kBowZ5IyU+bgUInc6omk7eYNW42+ubKKbN+\/6dJTws8DFeyg0jhMyEAZI0wAiP6DHBy61Pb33T4+VIYilFYun7ESu2DnLCwf\/6kVp5xIkGH0C3OvT7VJvMb8WV1PYwOFWiCrZQwdpYcykx8i\/BQ4aFCGqkV90kNAu67tgdbyizY+64ko+nqC95LX050SKklpbdsOGQz2nG2QVEB3awKozs8v6a\/RDDHF3ZtfyDf+bZdOJT9wQ8mIWU3f8ZTCvTM1TkSE\/C6LSmyM5FC7nPvrO1yNLuApQhXcuNxRUw+rRzWQ76YxKLjH3937P6U5kcZtlNUwDbl4\/ohp5ms4JGOcYB4\/e8OXC6W9wtT7zN476ZjIA4rqRciLSXnDl1P8wBjGVqdwNn3sZ5g8GYpkcLjlFQIqPFhjkWiNJmkFWi1XZNsqXmF6MrbBKTOxdI+qDlcWDoSrxuYUGQGP\/yt0K\/DgWnfZRsxcYQrWaPtorvfJmYav6V77z6OvYmMF2sUysGvDW2gl7AKJnNnnrc3ztk7Xh8vqW1XRclMLLhr68qMgXf5i1pqU+KP+C9879\/lSEONE\/Y9y2erwsItFBCsyrizkntsjBxetPicEMy7pKj2Cwvkb8uXQF7kx1nww9W2hWXlPfxUBKyVccoCa5QeWx6jn1oUx2qX8Ub2bpjcJknSOwTGQu4aQdNHvKvrBfSTpnhFiGPMqlVrBD6oYV5qAHjuUV5m1dyks3r4+V5bP5SsSGjGSgbkTuLI2Ag+Wj0Fo9AXzNvElH\/qO58gejDVYmjz4dyj0whQTaTxoNKVpBWAoOmUN4o5lw2h5h2WNfK6FDWqpadgdanahJ\/2JbmtvIpYDRhFZUigV2awMlgJPTJJ1OEUJlQDj6mxTHzZhm6PZlgYdIZ1CxiwcxX69qqI2k6n6zv9PHP8+QH\/3aOfSpaCs\/Rn6J1EujxjXOpXy4q+jaTxY0\/IFUTEq3idVp7hU\/CCzQNI6H5XMZa3qr9NR4WrVD2udnXCJk379lCUyFs43v0DrljT3gUtAuXC2V6sDRqPLSP2iIzPEdHNVXI19V2QLktag4+ih8rrt2bmlfpaFcrT7oc2M6MeuwVwOjAAdj7kI5Y4RZWBM9XpLf0uC8WCEISVnxyO4bBxsdyxONxkgaHk+juLQMcgRa4bjVTypl5gqJWsL+EiLNzsElRzSO71nijbOXWsF+pFIqTltJcJSGO5QOlKSN7qqqDX9nz1znFEU3ki+NTQtKjtHhlEAwUmzk7AtA8RuQqyz0jyCNddhOIempy4MTxxYS\/J8cpGiY6SCmEOQW+nvEFVKhMQ5eiLpoRMBOFOXk5Z1hp9DgKaJQ1sAGr\/MLpqANCzO+3ordvbBy4q4jizUANV0RsJyP2H5V2V3kTwgD8h8xZOPlpmaZQVFODz9+jhD\/lNyese2EpzD4rW\/reDLDd6jLCF7\/Vem1QJ2tw7bHZucgGqtlLOtZ2gpBXby1VdpJsnHaPrNw9do6bKuk7d7tv2dLoedp1ujWsGbEEO2RozfJT48PekN68VvefZ\/ekuYONPSZYmGGc+IH7\/3n3yWfoP4GX2Qw7Uv469EywXCX1OkeYgaZaMwMrLePVwFbxwzeh+6\/HG9WS1c3x7py7spXcKhdhGmmBjB+Sw9eiM6iG+ZzZKGpBgI+VLmb6pnNzjZ4XCEzVLkg7yAQK1t3V71YKfWVDcEoJoBIPL82bh22nvfubrDIJAk5SzAAiM7G7n95bB1YlcHTCHqCAJ1hOiKsvJKcMXtPiUa0Jz75i+0wB9QUzA8G4MaojsH0I1nNZRAZLa\/lfj6PtgdGDrbxOV7VbZIusB5VJ9ez0YSHD\/nKR6yMxRJktGDfS3ZzGCDkZNzaWvYljXdyyxz5\/7qSW9mEQkXpCi6W5fNFnKHaBy2gqTgxUanTrUDKrWmnCl98FPNWX24BM372G3ZLk+hX1g\/ynMBnt9xRPcB7T6Tz73DI4Pm6cCIAXOBGSWJZV7vfZDQfAf2mp3OvjXEMZJzqL23hTVEWlAeedDtnxEq2JX1gF5yyWSQrlOMTdwtwYbQ1XOFqP0OjpToA0G5rnTQVMQh2gn6hn4exm8XDE0vd26hcyPHDKgeE9V021R4s\/1OTJm2meK0G18U2yBcDZPFIikn5uRkVHpZ25NLsMbJ2HzuoA1P4jmVsDWoFibXFOXrZ4FIP4n2G\/zv66I\/Iv\/B1wMfDlSghm8ZJ1UBvHDVS5ZWmkUJt5yP1j3532voXXilaxorvIoZJpdNuEBPNm\/hiNfEJk0+FxfXF2LofE\/U0qh1nDpDEDd2TxyJcXyePatpNj72ocVt9E8\/jWPMuzQ9gIc281KyX9hRYkFZJjnxpaHn4fvyVPDCO+eSrNTi\/c3yEh\/feXPdUMPBOJ4tbhJkwnpQ3YZS3uEZ1UX+xGkRHs6sSyt8QgEI3ShrFCtghrXQkp1pHrvrZDHaZWoDOtrDDkijvVR1cmYRXwdPZJf3GIrFn6zghGvllMo8v6+wq7WDhJeakK9etbrW2Yv6CttT3jmjLL2mZx8Vwm3m3o+K0YbfIiCYqGvTitlYqwmSeZ1ArU+gpY6OYKaQH4pKa\/x8zxSsRGiMJGfrKqyptJj7hy1lQWB1lq\/V4AQcXJCOoJlWGQAF5YkiDsNPgMNXRLXrZmyy62Silwl6UHJRgEtnXIp9RrzIgX1AwIn9FGzRe3HcGniEu8z0mu9CejaDNzeYqyHKAZ+4QQ5ndBQhQvWgSKmT+lkg2PNAWTWjcfVZOJ9wWpjA9vPJr\/Hy5wI+tiOGSOP76OAZQptosoRmEDwofHZe1q80iq5gB9H4iqcDI7UWeW\/tUV1+Yw1YXzbkCkvScjsxNfYMH6IMoVNGq6X9bE2SWDpqo5QFrQuSxtepBZg2W84osg6EdZvcb8RVsHtZQNOOg21t0I\/DJ\/AZEW\/zW3ov+s11wOzoP5oNhqjMU7ED0DKg1f9RWtNmbmcR5xlJTTUMZzI9JU0+mD6PVDlMMeeU5AfoBag9LWxvlwoD1WXOFZ4cPXY+1PyDarvitaaSQ1FlrQ+xTgoOHKVihBFZxTPSVa65vCVjwfBjg3Rp\/V\/D4bixRsNK9gd0p4li6mN88aK0OeX4OzX7y4e6PWyVmqhHC1M1g17KxxFBErn6BmAN\/yhrhK+j8TYNwIx8GfJf+vmyUOXqa1mS+0vsygDCLPsEZ7TTtG8tNj3hHUOKIfHZhRC8po\/WwPFJ6jpoXDm9jQDHraYWSeo1j7pVkgyoG4pbAV1sB+FJmkvSGZYrB3g9Fx53TKtaCE9afeGHQTGPCljiSXreLXjIhDw2RAS0BuAWtTl7nSwUOSUmzpEMRMHVAplEmhHkE8aRqPVtqoAVfi8RMsQgBVrCqUGF44B9rXgNVYe+tY+Bpd7SG1gWIPbe2Ez6MA0IO8c+IOo9tSS5ux1NMCfB0iw2L6qR5wCZKH0piQLvpeJKLGfj6eR8l7rYDdCCUmZ2ePatY+Z\/fOv\/ggMO0RIiCBh13p0WwLCfgpFcp1zVfELmjW\/gz9ngB1jgl\/6QWBCTn6bG1iWvaySS41gLgrxYMsZ6J92xX6k\/0yQmB+kcwu+jod\/iWLQY1zK4kMoliAle5+erL\/gTshi1VNV9FOPA2dwPgjjIo0HoHazVN1YSnMqh8J73QQ4miLoUUDa0eCg6RxnjvDYXidasHwrqi6kFeIa7uMNoVg1wbU7WMyhCocXkwP48PNa47hAwqUAPbK9BvDttbbQJkTHzJPic9bN+hFTGkcenw5yE57y9c6+ecIkXnVgPw\/JaY4sR1o+cQdff\/XB+lPG1Wso0voFE\/XuvJuhzlGJ1Uu0GvugxsjQixBBW9V8iPo9wxCRBemcWLxqSgLqhlN+NcaNjeny8Kj+YRQACirerga7bfdeQPXFcd88b\/RcwG+pMrqdHxXaXu0jq9yNfeQxLlXET6vaabBq13PuqIkZ7JrFsM2JCMkBqgE0bXRYssn6lqcQ4EJHOeBgQnzuvm11YMHBLJHuOySHN7oVor","iv":"a36cdbfb0278cac8245ecb131ed33329","s":"d6a4e4fc64e90638"}
Harsh Mann is founder/director of HM Luxury Consultancy