10 trends to understand Indian middle class consumers’ attitude to luxury
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"9169f5e849b48939a59ae024b711c6d2","s":"7fffbed248a5b4e8"}
Harsh Mann is founder/director of HM Luxury Consultancy