10 trends to understand Indian middle class consumers’ attitude to luxury
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"62bd25dd742a55373a6df77a79c50dc4","s":"1b714c5c63f6d1f6"}
Harsh Mann is founder/director of HM Luxury Consultancy