10 trends to understand Indian middle class consumers’ attitude to luxury
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"5d4ff7cb2284d60be3799b2b3a6be5dc","s":"38a00d0257382d6b"}
Harsh Mann is founder/director of HM Luxury Consultancy