Gilt exec says mobile marketing must consider audience and experience
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"decda43e0309226dd6964adb8ac99bc3","s":"b9da31aee01f5385"}
