Gilt exec says mobile marketing must consider audience and experience
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"5b172721cfb9ee1e8fa6596b08564ba0","s":"5d844a24dd71ee51"}
