Gilt exec says mobile marketing must consider audience and experience
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"4201db85974fffa4cc4710b3a81ad066","s":"b7bfa8ec580c9d0a"}