Gilt exec says mobile marketing must consider audience and experience
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"a32a830fa975bc49808408c00a32052b","s":"d7baa693552c78f3"}