Gilt exec says mobile marketing must consider audience and experience
Posted ByKay SorinOn In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"4f63192bbf7c90e53948438f22163575","s":"0f737e8394be16f9"}