Talk-worthy, shareable content key to word of mouth amplification: report
Posted By Jen King On In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"6a75a84ed8e77448f53cdbb1f2da2d4e","s":"1ea87c69fde992cf"}
