Talk-worthy, shareable content key to word of mouth amplification: report
Posted ByJen KingOn In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"bbedc1dbb1aa81ebe393f99cf88c6d98","s":"e2b3a4e7e2802956"}
