Talk-worthy, shareable content key to word of mouth amplification: report
Posted ByJen KingOn In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"8408a8aff32850782223b9a2f8988ae5","s":"2a756e24ebbe9819"}