Talk-worthy, shareable content key to word of mouth amplification: report
Posted By Jen King On In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"6fb87e417d4e413be47b5bec7f7989c9","s":"40c87d5ca16fe686"}
