Talk-worthy, shareable content key to word of mouth amplification: report
Posted ByJen KingOn In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"b482b8ed38eb811027347e98b6f3a611","s":"649ea702a95b96d4"}
