Talk-worthy, shareable content key to word of mouth amplification: report
Posted ByJen KingOn In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"cc90c4908cc325fec24837be281e68ae","s":"6a63f36caa36d882"}
