Talk-worthy, shareable content key to word of mouth amplification: report
Posted ByJen KingOn In Featured,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments{"ct":"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","iv":"e83656132adb7c7454b80b362daf3b46","s":"b4b3decaa1d151b6"}
