- Luxury Daily - https://www.luxurydaily.com -

Brands extend breast cancer initiatives long beyond October

Posted By Forrest Cardamenis On In Events/Causes,Featured,Fragrance and personal care,Industry sectors,News,Travel and hospitality | No Comments
The Peninsula New York The Peninsula New York, 2012

 

By Forrest Cardamenis

Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?