Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"c7dc43a5097e7bfbe73717ea1155b3c2","s":"99da298a6c2e2420"}
