Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"44fa41f1973643314c122593d4a26041","s":"69c87b00cb819845"}
