Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"574f621c21d389013374ccee66b9d3cd","s":"c2a52ce1336e6d53"}
