Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"2fa1aaa0f13b33e23c8d89cf49c095a9","s":"bc18b550e94c737a"}
