Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"632b95abd46be750a6f3634dfcadecad","s":"526e41247cde5550"}