Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"250204cc719aa60dc17340d84a906a31","s":"e74ac078ee1fa1c4"}
