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Marketers are in a constant battle to maximize ad efficiency

Posted By Forrest Cardamenis On October 15, 2015 @ 3:15 am In Advertising,Automotive,Featured,Industry sectors,Jewelry,News,Travel and hospitality | No Comments

Longchamp Autumn 2015 campaign

By Forrest Cardamenis

NEW YORK – Brand executives taking part in the "Search vs. Display Advertising" panel at Luxury Interactive 2015 Oct. 14 agreed that shifts in the way Google displays search results are shaking up marketers’ advertising methods.