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Marketers must continue to view brand through consumers’ eyes

Posted BySarah JonesOn In Apparel and accessories,Featured,Industry sectors,Marketing,Multichannel,News | No Comments
Belstaff fall/winter 2015 coat Belstaff fall/winter 2015 coat

 

By Sarah Jones

LONDON – In a perfect world, all of a brand’s marketing activities, including its digital initiatives, would fall under a unified team, according to panelists at Luxury Interactive Europe 2015 on Oct. 28.