With silos now dismantled, disseminating metrics next marketing frontier
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"21312b71838963fb4bf4d20af3c95680","s":"dfc8b8702bb851d2"}