Rachel Newton is vice president at SessionM
2 metrics that matter most to retailers’ holiday success
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"abe9ce400344f64dd37a8c2ff65c47b3","s":"56f861fd7618db35"}