2 metrics that matter most to retailers’ holiday success
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"32358e3b95a8dd660a99d736add5d620","s":"ef071a20fe2e80fc"}
Rachel Newton is vice president at SessionM