Rachel Newton is vice president at SessionM
2 metrics that matter most to retailers’ holiday success
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"f1cb7d0c52d04c9fa4fdcf793f457da5","s":"c51bf57a770bf9b6"}