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2 things Western luxury brands must have to compete with Taobao

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Image credit: Peng Tai Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Image credit: Peng Tai

 

By Jiaqi Luo