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24 Sèvres invests in fine jewelry as heritage brands learn to embrace digital

Aurélie Bidermann joins 24 Sèvres. Image credit: Aurélie Bidermann


LVMH is spotlighting high-end jewelry on its multi-brand online platform 24 Sèvres, adding to the growing list of luxury players embracing selling fine pieces via ecommerce, including competing luxury group Richemont.