3 challenges facing mobile programmatic buyers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"820a6d5817a331344263f347e89f9484","s":"033a3425c8e0a831"}