3 challenges facing mobile programmatic buyers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7f2d1091a2e8c970baadddef6a7c25d3","s":"672c974a16d3c2c0"}