3 marketing must-haves to prepare for a renewed COVID-19 lockdown
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"1c7261e85aa2e4d46881e39764689f21","s":"9d751e12ab61e1d3"}
Shahla Hebets is founder/CEO of Think Media Consulting