3 marketing must-haves to prepare for a renewed COVID-19 lockdown
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"5ad3aa0e569089ee9cc9ff347afde6e6","s":"7f236de6dc094828"}
Shahla Hebets is founder/CEO of Think Media Consulting