3 marketing must-haves to prepare for a renewed COVID-19 lockdown
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"653ee5dea906a5dde90372deb9577315","s":"29a50cdcf4dd0336"}
Shahla Hebets is founder/CEO of Think Media Consulting