3 questions to ask before embarking on a direct-to-consumer approach
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"55f8679f301572cd76ff86e270c03e29","s":"4ca10711c23d43aa"}