3 questions to ask before embarking on a direct-to-consumer approach
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c834eea6aeab3e09315983828f80314a","s":"68cfb0c8db4694f0"}
Does the shoe fit? Image credit: CommerceHub