3 reasons why brands should not write off Snapchat
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"39682a827d0381a89ce37dd3ecab2d0d","s":"06f3c4cdf7949ef2"}
Krishna Subramanian is cofounder of Captiv8