3 reasons why brands should not write off Snapchat
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"0d9b1c1441da4e1492977688a9adee1a","s":"d00165778c1c8638"}
Krishna Subramanian is cofounder of Captiv8