3 reasons why brands should not write off Snapchat
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"2c0e871ad4b3e18cfb1f6daefbffde0e","s":"5f8a3f67045d2ccb"}
Krishna Subramanian is cofounder of Captiv8