3 reasons why brands should not write off Snapchat
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"8e1d679c53267d2ef5249b7cfcf98a42","s":"f8de222e32935ae9"}
Krishna Subramanian is cofounder of Captiv8