3 reasons why brands should not write off Snapchat
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"3e7e20cf5da403465e0dd9d43bad33a3","s":"14d9bf74746e8ad5"}
Krishna Subramanian is cofounder of Captiv8