3 reasons why brands should not write off Snapchat
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"ef071f883cac93efc42eb53677a3690c","s":"dc347397b44ab763"}
Krishna Subramanian is cofounder of Captiv8