3 reasons why brands should not write off Snapchat
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"099cb131f882a9ea09c04b8f1b35d6fa","s":"a1e65cf5e254efd5"}
Krishna Subramanian is cofounder of Captiv8