3 rules by which to measure mobile creative
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6147d5c966025782e5145fbfcd11d8c4","s":"a07cf6bcf8e6f04b"}