Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
3 steps brands can take to boost bottom line by creating behavior change
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Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
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ZJsxmXiPh0NcNcgnhxKj+kDK\/CPRnqpmQmbv6kWbC5vKFU08P+sYk63HB7DJ\/SiUJjwNqvOpuzPuKYXfl2rEmpoJT4IQ+\/JaQ1zX9t+DGmcWiAyWnFFUJ4smZKNH9tSCi9sIvMXrAPYzUzV2JLUCZeUK6GX64HaGmm51u+yXrUJDPDpEUhee8l9h6EFLBbmxgODLjl7hQJOADen2xzUOObPsEjmN4LxpYUvZbYKyrR1RYUrCASW+UlH+m+W4Tcf5kVV116wvR8jFzK2CbmTd6ytJi1BfSR\/6J5oGzXuYfbs7KfFLihKnaDFwV1y01RAkbdYw73102OXJYNxs0ocDlx61HBz+TDhTn3MZFhcLoZpoPIIcajFf2a1HcTaBwngEPBbzLFGC031kocbiX2YAO8KJ1Gi8nwVY\/91SFLNzWy+HKyIx88TbYVZYxH\/rh8EhIlzdg1euSPKcluaeKy\/uD3grVnkTNWQuCj3UseNnY2aTFbKN0aGVrmv2Tzp+7VleZf9HWDUbcSGqPXF9514vJkFJRot1s2nhZVTqfYcOEfGPavAq5fJXKiptx2pPJ2CFzsq03jVB5HA\/MiyXtuFMrdvYI8GdVp3RmVxtN6BMhy2tWCdQy1OoMqbhKn1z9CUaoT2QEAgwhJP9PZbxD0pt\/8YgzPUHDcq+9gcwI+VIHExiS70q5ZWQnHgQpDcc6acW1t9jyVXK20SonHG3JNYzzXBk7FMbiHm5QHSTCLbvJi8empHhcToXixbw01ttr6yMYdQnJo0RAwt1pNYWyg\/\/MmIwNoymSV\/Meyab8Pp2c4HgVM8kfSs0EhRZMEDCFS9oP\/f0pLSWO4qip68Keezg9oSgn5rjEryJVI3sXKnq6Zmbj44eYxF6XFvCFPxnTZ9pLUrWQ1vexOE1bNYIwgywh2Pl7CJn692j7XH0PmZvaAjDqLEhwLVFZELihN52A\/hJoYox5jFSmYcKUydvyHzMAGQwtgJO8D\/N9IJseVP8QUnupdOmlH+AWQ7ERegjfguMMftap+1ueb+hi3U0oldZ5FiCWCRuyfQyikbYzDDuIuxiHQd89xuV1kJECQ8Z0oPvc6nfi0picw3Ae+J9zhSXxNz92mfJLZ4SPzUJUDFhu8ffzDzBkSj6VUe\/23NDbgNvg2Fcxi5VsV97GHHbi5FmrRWt0hNY+ia6Ya49Rl5TZrKtZY9mde2L5QAMdzPgXhiNQEpkSyhDeuoxL0QDXGyL2pmjdzbHB7msueTTopZ\/oHNiLf5Z\/s+CXDnO7MdEiaVTRj6iGh8zUbkSREjZc+xMskdmBCFtayZo4UUpr0a8ZFa9RNHMj0+Ak1wuIJPrIeGSrWzNlC8PuNM\/cHZdQNWZsD8jrZCN7Dp0FoPwuPZ84R4WW9mEX5+aXsGmPYi34li8MUvBXr3Zg\/1uKGeBMWsa+9E2lBZh+ThWEy9IFe1AQpXKw4YOFmP+JkTDryqJQ40qLAchAC140K6EXUrXBPi1ru+qrFtOgmvteVu4TV5jZ0s2Ad1Ay9147+vW1zzqZ+jPVEXeyp6JhZtHFTnNocqwKve8lb87Ck7aJEvBh0PiSRwdCIYUcOhBfN\/ZBPZ18eiuh\/aOI2cPL8QpJqaW+AmJu1zjEgw37ptRbfsAWTQc1ZBCBwP7L8tNL+Y66ELka106Izx294C+hHTCKfI4MCZoToAN3YB1lN6X125Iy\/Kh\/zgDFD4yarQe1GzVQBSvMZnWfn3XGyPnbkG0VLMZCF6OS3ytFJSm0dycv+d+tZUBgTVgErfTmFc6A1KoBEK4IM2PY97ooOpqINxquvwac1p0oc3HJRew2hQGqeG8p+LnKRoBJ4yq21\/i+TehY041uk0PROqq25j72s\/snszR4gTacsZdLUeqwIYsDN58HoeDa\/0Fo9OFDf07SO+rehA04f9aL7ekoJ8HbSD1EgvIqMaZjOMG1u1rjIhefjzykwKfhfOWfQ1ioxvrodxtHhRtz7WrdnrAPJE08SA7mIQsrLg1PJMVxXdN7rPy62iXjCREaLKNabvsT3\/WSb13dzTvqaOfwBgV7tWnneZOU+0SXuAlpyRE5dljsaTA5nYb190jXnQOIUGrzZKXfixw4CHSn9JDP2vvoHHSV7dmEDae04jQHtuuPCpKi5\/WUpAqpL5j3IO6j0Vn4cu74wpMnDRNsX1f5AYu2f6ZewPWTzJdaoL2LyxB5GZ\/z8i8C+ec7ODXX9bxnmCXv\/+J\/ScwN1NHdJldeKgTgCH1p3LOiQg9jKxWuRYbCRzWnBPzBpjuTgMD4YbXSKo0gi+Vm2k6iHw\/TKIrkjNbKLqwvtP438bG+Gp4LfeIffZBlyyEahQXEungsDUo8kgUgiaVrTnxzYwTxduDrK81+KDqlPixwHXZqns3+ZwdeN3CXnfp1jXhSZiVk7GOezrRNrXfx7PwzMVPx40+VaAiJj4PEkLnUR+btO21ZlqkWV59hY7fFCIwOYxPxVEqlciYHnwnHH6Lt0rx+\/a5190gJ8eqbJAm+P1\/COz11vZOky1Ey+h3g+PtqGMukpen9A4TFCozLKQLbRMoiN9h+Q3CjRBQYUQySdRg5cb7zzGEF6vJpAqUdsnMl2nonxw88dbbSDyjvnqf8rDAoCL6N78UpmQdSIW\/o6uxikDDaL9TqlgQKjKrPewuU58kd7vLrxLIzURDCx8T0CfvpgWH9mqj9rLWCnc1M1f4xA18wbHTerrgvStd\/3SgSQGRvZYa1IP+JtJT6bcYYHRHQNXNFsHdgzZz4AiVa1KNL8GXZUshP\/IvVrvj2AXT8l2MH7BM9he3J\/xsfqdawyld5stCexLqf2bG0vlTTji3EHP6F9eWVbDaDkakcTxmv0gOBc\/CMp9lt03AB7zMYMhTzwG1wUcE4UdFYSi8WXIuFbffTQ0MEKA41nTiOAxalhep8s5ySgBOsr0EuFqmE1pw2UJqpv+WVrjfQcklVeEcE6KZX5V2IRgXk4y+AgcyZv9+mMZSQgVQu7WDy0ujukLJJNPLgmKSE4mdG5sqmt\/pZVDPsWnokJ7LPpLv1IOMerp0ORLzdnN8bsCjZSQa9VthoqjsT8U9wE7N0LtjkXXvCIhkp3Tet6gxH2vDPa7U\/YFwoHC83gU5R\/L4ZvlWyDmiki14T45zS6WKk0V4YC4gHUWn7SMELwlncE1X1y+auLvBA67DyRhfuvBzRjjC7k4S0kX9dazy8Jiv\/AjHlzWWn9fppybCUxxb8pTIfstdC8zjcz1wuPKBdNxeXMxkPlzCJzydo2duAXBzgFHyN1XdWVDJaXIrW8SwSia1NT\/pwnTf5iozFAERLAcDBFolvRLszSuS0vQyBkhilmRZJiVej8H8gLId4b+mPSyhAtaVKthlxiYZ\/Qx3pbLH2LYuLLohr9QrVSDBVaPUN15cIixqLasEFq9Ic9Ed+FLPIvzWrEFOknD7CMI+HmSPLEJjKt5Kq3cU4N2WhfVeZHAsy1VsqtN7iHg7CpC\/Qk6ObbrZOnXz1g==","iv":"119acd2ab9e4b0b51fefeb85d1365197","s":"3d5b536cbf0322d9"}