Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
3 steps brands can take to boost bottom line by creating behavior change
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Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
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","iv":"b4571d14a51e7efa0b2e1e34455a3e17","s":"3973dc6ab0ec3ac2"}