Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
3 steps brands can take to boost bottom line by creating behavior change
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Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
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","iv":"3ea02da661663ea80705b2c7c1428291","s":"8f0bbe1530501b5a"}