Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School 3 steps brands can take to boost bottom line by creating behavior change
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Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School 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uqiuVd2wLLXzV8VTf\/RoKC04d3XGFv5N2GIMxpF5OtWBjLeOwgvn20TcDvjyXqqhnRtuIf0VgNuG28VEBsIXqIsEAPlV0huV9r75nRyn4oajpCqZWt+ytpgfuVjCqyEx1X0Byrl438vIOlMqr6KCz1+o0enBmiJw8rnoUhSRQRMXePWv1MEsZDkGYeMvlhGAuZSOGodW8cjHHYYYJRHX3hbfjPNdPODWGBE30azUK18VeJWyIja7cv02NrbwmxMgas0VrlyNS1CV1eyJnXd\/TZlr3zfrMA9Sp6Yjk36kQHMeWwFJ3ufCokCkE7PuegOqgj4XA2+MLJkqciaVgaFDa+16t5IV8fTa\/OpNHguqHPCiXeBj\/K3xgVS6cnDBcZus7d+iG343o4ehqsLrymWT7aNJQxixiiHJ5mek8b6CGau3vFy4oh02mQuKWGK0jWX21VPZw64qiRJq5gjuzhpQyykoVYcdE2cFE9z4nEOu0PGJ9aY8SXTJX65KxnsOrXT0bLqMF4Kvx7lK0KQR1EZFt9ijFTCZwaTWClZ4+\/VR1knTy1P6AmRNQLfh93Gm\/epcsyMgH6pDAC5jCKGNHtf+mKFrFp2c81mZPf4+hv8vdleMcrisbMvaDG0N\/PGZxn8REtfEMvE+AJ0EhMV67ZLDnwvRAiHIghnyl40lxqUVzEtkWCN9YZ5xbttM7WYvmLomTk1mVjoiPiy\/7kfbzmW2kfwUbmI6+k\/XdeXJgpVVPzo\/9NVm12efPQo6D1rsC0IHhY9wy3tE3\/BWXL+7ZCOizyCxbAhtnk4tL+xsZyVU5XytadFp6z4jmTct8FqJBwwK\/2L\/72ohWzMd+G4ObR59PJK8X1EZ9A2JPSdZOzNc+88llHqnu8EqM5oRKh\/Q3jdOTb7NoLUEoiHcnYtawc5jlUjoYxB8OY36uscGT0FJS9wUWIit3c1ZU2C1\/C27bgcuxqjvP09txEmyafVHKqVlahb3HYl33NTpPB85G2u99VopjW87R4PCnLG4a6BLgaJRPNSABfQKkhfEoRMSj\/LK1Hu\/4axg00+LXKRCNz8yLjHjnKZSXQOlVn\/ctIM8UsuNd0DYJCmL\/ED39AsO+SEoZ6ekLW1HIBuTrFVdX\/BnwZuPvx\/3MjgTFBWenbgZS0O44KGpeGCULm3\/Tk4T0VZRXmRX2KT2vN0UUPjwJdrTb\/TBUVdm61yIRkSvn77SY6OxUqMXrq1M0XeQVXpaRfoqLja+DPY1HkfC8bATwsHKFotkzFMVG0s2mBrfofsBFH1QLOmQlOaDxWb\/894ZTJZ6uinwd2b71rvvMxVEBbO9hfLaeH7ZchRP45PK0ZTIaK0dZq5GF\/N25e+5mbQDbDW7dJHUO\/ZXq+WX1w5ftl5Vxr\/sCdzLEVByu8fHcjQZBFKPyjWymGyN6fZpRDx2iK09cMhxEumMMK70ZGLmE9qCPZ2UA9FRUCtGUptG7JFFon7mv4m8AyKtdmhqN0aA8T2nRxIJzBVJSb8y6svI5pyI\/AA+0mXC\/q7vgfHzVm8kTk5jAjgylyoOXjPQdeYMb5SNJNo36Eco1piPBfwvsKpk0uFNb0iQO\/gsfd+VPzYG8ui+eIAw5WRFEsXm9O90De6WXjzngFj3EE\/yB7UXqrqy7SpMIEFAkZelqW+vzsyItPkR2VmRAB+dIZqOKhT7Ghbg9JTCSeF20iOAPfnIvhtULHvlvqiHQB1aJUyni8kDB+BRfa6ioILm5x0flNVglfJCNuJCt3Ustd5qEBJNvtnT4vJNyunkvKxw5MyurpQKi3ko0uN7lLToJIpLeTB0CXBJthhvmr8qN4D0F3vKYGrHKYqhe8yfP5AgOUa7U6T431QRfyfs3vX7j0aSD\/U7820mzVyp74wkgzaDgqm3IG7xgliKFuLiW4tO8CGAvQBVxfOGAqipPLD\/o21nyfDnHwVifs54qRNIuplJhUWYgDpXVgMMEANjz\/vR2ucuHkgnE3Pb4\/SpqMR97Xyjt\/wYmwRum4Y8n2w7VwBjyt1E3yZ5uP55FrofDm2fl\/EguGCG27vfouh1jpmj6sMwy7Mlz7FBAVO5f9OsdoyIoNR7YAF509HawiiOrI781tor0ppveDkyrkh23AKVh5Iv1r8MxkGJF+H7urufio0NZltjIoi+ypqxlJ\/xLmyuvaGOiO7lE6u7LYkA6p9MGneQNBtY5Z6A6cabTuKBn8GjTnmBIfbzIXBt9Nsh1tCuCoiMVwRNN\/wGgsWE0KGCdw8wztTW3oWoTlxm\/yzhddQt6Swz6sXv0\/WzzghDCbS3ovq\/rZHnZOkjj1RiSJGKOm\/sNJk2Lyao+KIv+k9Rpy2vsM4J9nzdzJE3kNl4S9jWm1aQHhfIwqsKr5jQnQTHTYo7wMOMUoxqczdj6Ad6G+gFg\/dWC6B7ceTMaNpwAMr\/ESCMtTp3xkuaQsROA9gL1a+dC67CooiimLHLedHxSaD6bokKAu9VbsuF7E6xnMzBU\/rBN\/LqU14KY5G6gIYfDR9YxjR7ofNeonpu3TuXt6F1Co9LHzF8d08MyfhPFOxuRFCnTwwyOmuPmD3QEiUvJA\/lCAY4g82mOKOqiAcw2c7XfQwAHJUaGvfLKl3IsTpL6CXBKThvTU2tTorLotPjqSlY\/SkYoEb0llkMPeABmxYTlE7gnGpldblkur6QG5ppNUDmeimYKiuD4esYGzJ7sOn0pcLSSizgWbdMW9IMk972c3rdKJQa15uYA6OXF\/1x7DjWhdrgVQVlniJvrcVQabPDM8H3J+bwkVPOMSuKNtGBEg53LjjCsd2XV2HHPWfaElkY2F1YKkGRX3E4kpE+Wyu6aN6m\/3P9QQA+vYU5B\/NFBvo+vQsw9kMwoQf7bvOjn3el93pUkLxOp4mCf92cd8QUlR0wLMXk2+wC2qXPUR42ZDVarqkgjGZ7V7oiT6BGJmZTIhp71wvOPOAKgE8SJ+xrHaKlvUEkpccdu77pEGr+\/x5eF7SE3aMflOXSb7qfmFlwvxEQS0uBr3RRbE\/c6dkTdLIbEQ61ilAqdBGi7oYCi4Hu6jrLFIT8m8KYj0kkywrv3gH8MytQ\/tKXGXimKmXmxOslhcRdEqn7PrEvsLPzP26E+qPZxRDFPibTuAWL+zR5ZZJ7cieDXZ3MIlSnsDcf\/6M998cXaFeIcQkaZ0nWNGeC63uI8rDf\/KpZgUKF0UC8mbAfTdltcq0BtTev3jDy6iW5vOkHfWLsrP4drVPCTp6lB1FAk+zQFmbcdGluXOqdwdWYf4\/yMHmTgNe7BeV3LMjxldtmlU\/NKOz71vHJs3+1KQtdeoi\/LKEcPMF8U+MX\/h1lFFJixL\/8RTngXaLe16qmdIqTxH9QJq7al5Aeem569qpc5zGoaCwrYbdpziqk0HTFdhMFxt02yJ1aYzMbNlaIDtgL6IU+FlTfVJKcgTLzMCCbzsp+Pbp4R0iimngtp51RTQbz7Lk0rdc9THXNDqxK9llf6mq\/VCuKorOq3F1iFKb7ZE4ipA==","iv":"cca010f8593e5d9c7255071044674939","s":"3a92c33539ea358c"}