Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School 3 steps brands can take to boost bottom line by creating behavior change
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Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School 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uH\/WBiZzv+STdAQJ0sRExUh3bkrl4X82KtDAa\/ISGC8Pf0oZperXzs3Zgpg4mxHJnZ46QUCxFYbLPoISRTEYGV1p\/20gOLA07Um1BriB0rDZuvId2asUOS9JAWAP25JADXIoShmUYDNzSnD7bd2vVkg\/mB\/PW2TsxqUIHaDPrqzgEU4J3LbVT2rxOfsHEr8yWf3pVc4bnNJeTO1F4LwtJK1dBrerFCddwReiSk1Fl6WxGrPurKgzQCRaWWCbmPDIpteYDWn2s5fnn2enJghZ+sf621N1oZO4P6gwS3\/2nDkgEpOd6fQ6Zlins61koQos4QY64y2tUXjRBo5k+Q84WOCSZEBZe+ayJZBgo\/LeY32foLe\/GSzgZXO2XyTR5MGq7\/Gw5kVeKF5a1SBdFHn1qG\/A0g7mtiFf4kgMznjgpHz5ApPuLGf7ARmgB9JZX0edrmulLbxj9QYuZ9i5XQOk74ldBP6yyorDKaL+J2Ud7NbuD3VM4RMJ\/gz8CVOKoPkshO0CYF9OugpyWiPQyslqS\/ctHn8BvSvibFmeKWzMhqPS6uvyUTBEeYQPPROQjLwdt6C+8De6jOdFvJ7oTmokx7C34YTxH5oJ6hifHzy8wzSdZ1U6GxHHUcRpW+BV+1pJIIAYg4Bg78j5mDXYP0kfkZAwlQ9kcR18PP\/CnhNpwE92GxlTGZpXdps4TrKJlD1tzfoHI\/hC5zap2g8rCvSlJDxFimzjzx0HQvAkaA7x7xy74OUBe9Qau+5rxxBvG5AYouSaLgKlYZ8rMtynsFTJGVHVw3\/qPhPpTQX9LUCD99VwNymfgN84x08gMnTxxNcaPgsK5VyY0xgGGI9g7i4PCHTomyo0kM9SucqRS5blbdtwwaUhGYjby66YRidcwW9ptt1qGcw+G8dZHsvLr2qyAd+cKRQUlSpADcHHdvr5QGbuuiprDlw46HbSdlVWAeB9kH2oTUKTPF1LrVebW04YZ18zphsHdQ33Zp3ep5yYk68DNNB7vDFmxWJjqsDUr+2Hr+0XhivQuKpqvukbsPjynkZHAw1Z6Kwh1sf4WkefXlkk7\/j4soiI8tWRVVILJ3RiCYDzZpOTdYi1wuYf+3whUf9qbPks0fgOExiEnFzOm+as44UShyPI+i24k9npWmXTrXlNkttFHInDud5DbOFa+wCg\/EeJ9HGtU+OGZ9g+WvNtdxnaIOXtrHMCTcTcoHgCTaPPecazttyXPTgv0utxp+HyN7jcPOJwTS34BclTn1HaEyN7S\/ghOMihjNpel77bNtmJybPqq5N+T2JK7J7qASxcAh5osY8IUFLkzcS0d0MI+T71yh4iahmRFPnfB7rYwIeJPzEuVs91AOETnJt2ytafw\/NEcjb3ge\/WT6gK2HIcivTRLvhuNl2syrh\/bUAiFwJD4xU\/FGub+4CsSPkrHXC55AG9OcPRYmC9ep9y4wnlgMbd9dBuELjJMRrK7LRrfAHQtulMVc0J6rQwyC6qHCB4TahubBz19q0gBwY5vkfqmfK4UvStgaLrqAoVH2Du8XEQ2SGvCHjXQ9jhtFOMncRuyJ8wKVclaM0yqE9SuvNCs67GI0byIC5fC1vKM6s+aEwFXslsw5LMOV+VCp+Y5FTwgVrjVrGvQpuP\/SfDouoBR0\/OBuUBMweXNPRhV6LVONkVHzliHD24hZi2JBw36GDp4bgVFzDTlyyP+gAQNbhjMqolNxQinr7XI3bdqfV7bzysGffrFkoZAF+Hg8hzaJcbA4MFo55avF8mlvGjFcK1I8\/mEXCUb19OcRfzlENYn5Sgq+oIgn0Ja+oXWe0KEdAl6baEVKqdj2jexn\/EsQkYrQuHhOVzIGEW2MHQRSe4guC\/akOakDe6DfM69GRkfbPtOQI5u6AHyVsssB7WzfVosetlouA84TjZ1I6Er9ftmd+WjWOXUyDA8YAtA0b4JoCnxq05cvM0u5FOKncEMeUdaGHYbIe2otior\/O\/7HRkwYacFIGrWO6mfex4F89v6UiwNcUZlEK70gYF7UuxtSGEjeeMpGHELI5xVjcHkRlkQYvR9BUrD6jdGwV7utceR4erPZ5tDT76eRKdd+pxSNLdbni1XFC4k4KzrM1yQAcP\/1fXOp7KGblRXV4VM2RW9s3OoubJ22WlBfNNmsAn4IduEF6jFN0iGZ\/eMjDfQwJxARK9Hl0tOsg8B8tErewYlyzALGLM2pfd3tUUo3Nd8LK3c0HBVnevAutMIVdUVCkajqCvWTZ7fKFZLsCRSq7BQ2e2g\/tPX4vIfkNOhrZ7PYJbNjEn23Ad+6\/zgWLsjc354why2n9x9n3ihFnn8vy0c6Fu1E01Oi+mq+yR8w6BoHm0BUQ\/GBto0eKLafrD2soWhEY5xedJEJvYZjCBrxCnRuW09ctbcA2K+JZeVj03WH6spkB6APAmFxAnYxykxRWAXaWvMdMiKzpbXcgSYSuHbxQEKeynt3QSXBJ\/3h8VmArmmkatHkkk4uGHR\/\/xBuChUEXaR8TVC0yD7EvA+\/ECoGVF+syyoDtczvp2DUtqOqZW7j3cu0vCzChTc0R\/gHNbX5F195DcBSHofXfUbwTbNWOoaJGxHUqfpT1yT2kiXDUwaBY95sYC34SEFprbgOZxsDaE4racGZ8\/1Vdyj0Vf\/13ToUzY2CLP7HGRCiPWNeTewKx5+HasrdlIlrwtj2iycJbcs2y53ep0KhAnfxAYC2\/cK8b5p+ir7q3KxLlNXlSxhDtJ4J7JzJjhz+eQQ9Mmp9JxoDDJLr8Vw+G5adjzk9G7rlzDelwQdRrQ51xXXR1\/UlclRyWExzTPlIxeQmHvXVsG595Ya7GYt9AUjBp\/xCA8mvqnDKJ95sQod1oAVQKTz9glx+JVU0QoUGYN+nvkNbMWvSKgfoV+9Lww34LzZD1hRKhvqKDuXAsZRrjov9kXsblgu1pWs9rcbqrWXghIhEBXuQ3CShQfSnYBllmQvo+ZCmn522yT8Pmk2d+HJ5\/DyzTz6fxyrMOD9ViVdCwy7Nr317ZFBecOW6NDTLPENv1gWf\/NWyKMFRapa3HGWpVmhf+X6r7t5PAXjzGzTebphhwEWw4zGUGLOCtUt3VGCfhE51Pdmas6YrH46y6gd6D+ezh1YBZfWMTf0MRcKqNzkUij59aZFpxCM22qs8nka0sGdYhbTHN\/8UbWhIH4ib1caIOnDqNCaPP0JZrzbZ82CiScaJuYQQJwKsvorHfxkWlHENiwRICLuo08YASf9zqyvKZI0rlThcCGfNuz9Mw\/emQoUOLW0B0u\/a0CvZ1W0vm+paDaGtX14vHHndDBT7q1iQiwl5afloevcfbK1V06sjh\/3eJGzxnlXa+RAksnWhc7HtwaMzg8YBhBxgAOPTfKUif1nuPUk4tVfwmgWGpkb7bz5MikVvjddDSgrnznXn9aaR31BvHSHcxhzamquagx9\/vsoLQSKEJhctOh8T6mvtyBshJyh06\/WBVDTrwA==","iv":"1550bc92220e114ef8d1e1ef3b253027","s":"ae349d6a10cdcdb8"}