Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School 3 steps brands can take to boost bottom line by creating behavior change
Posted Bya Luxury Daily columnistOn In Columns,Featured,Healthcare,Industry sectors,Marketing,Opinion | No Comments
Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School {"ct":"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","iv":"e420d8931c4d0b5cf50ee9de60ac9a0c","s":"715d02245cd4ed47"}