3 steps to achieving revenue growth mid-pandemic: The sales and marketing accelerator
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"6536c16764d268d7b517155cf25fe767","s":"7113bba9443202ac"}
Marketing and sales integration. Source: Chief Outsiders