3 steps to achieving revenue growth mid-pandemic: The sales and marketing accelerator
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"a0ac6ec6950d0a605874d7f8db7631b5","s":"7a3c8ce445f6cadd"}
Marketing and sales integration. Source: Chief Outsiders