3 steps to achieving revenue growth mid-pandemic: The sales and marketing accelerator
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"XnCAmSR8aVUSiJ5L8RnwjfgKBAyHRRjNudl\/rl3LkRynSZZZlVodJM0Cz19lHNtv2ywstsEOE2SwMQio\/zkWbu9OUQQNhX3dhAqKnbQaBCDSBroRf6L0OvJa6pTM5HN7rJrMENXSt4D0mnzXpGlls2KI7UC8qBxEy69ENyU1mA\/6VXlPIsyDRlNDnHvz1cTtb29rKTNOoxJR8YYPuQOyxDmkxVAFG8VWK9pwV49nBufW6mUYRV\/8vVSHgmSD6eQW\/hmoYwJWpa7HRW8cvWM+dMOSaJYIPOQYTTv8vZhulgVGP5193Hj+kmafdP19Y0+Xhbh0k00xQiVt2pcpurHQCsHk2N+b3CP9id9XRmuqHZsdXKO\/LfL5ktf1Q\/z7MIY2fLeNfsT+iwlxNmNsWyCfvJny1T3gVs+ZIgTCVUvm6rSCt+9QQdEbh5nDQGD9R\/pAvcOimB7Wup9o6FunvBmKoO6UC53sKw53nRqy5H2OGG\/p+YQZ7mx5ady6VxX7E\/iiDIdFcr9igp6ZO3pZzEl35mvY1qB0IPOWNADCpsqNdZ9HHSYaOV3HlWE3s\/mHZeQgfnhmbRIgk\/HXpUqvM4aNHdxgQ8JpD4zgE\/yTXpMWQnmz0mayqCf1Ugb8Wo4xrU0bVdI2CS4gddDqgx\/Qfo73tj51d3j1WDxpFXQGNEUJImEQ9dwZH9M\/RLU6VPOzmdd3KjN6MwVlLnwwZwi0FGKqWCcW7+kNel2tISA5UbmO+F9RX\/4AEcst6wno8fiYXWNiJ7Dy3lnM\/mDGIqL5Jjqy\/BP0vBGb31ur3naB51YkYtVP9IZ7LVrouV8HAYqrqP4b5H2NxxUGdyhz19F1OWLeO91ntavDvnt\/1pQU2NI8T19m3LS5FoJxSDP2r0AG+7LWjHbg2ICp1\/De1fVLa5u\/8tcCgexaiQy1w0Y\/xan8y3iZ\/DWq3kNrCNuKbEHlSBWh391kmlS14uEIorcWSxN\/0LMruXuetOgWsK74u7Miqzu3pnuS\/DG+uFhxwWXrXrOtik3TLgEwNDxqjEHNcYkg166qVhHmi2BwUJBJe+fmKoMpKk57SAhFNkLJ4x7+FF0uhaXOv0\/ayk++7\/0CyIM4uoXptbyWuji0nOFH\/9JhUZBiOB01LqRacWwxQT8aZtjuE\/BP3WQrIQisMGtvMk5TKISIxPmSKZUWm2gVynA4Z3MYTd7ndgYi1t\/EfZ9w3QM+g3AQalia0LmOELQKuJH8K3OiQLEjS2bD\/9UjPGn53wxT3kUEW0JycGkUgcCOVj\/9UlMbV8qaxuZs5+D84aA0MziSBB0yGJCvp4fCylv\/9iYVGMsnzRDTeYdJWEIKPqXLs1KY2mdif7Fj6jwDuFarKDezSQ5xAcb1Dx3HzeK4jWkgs8CSuVicFJKkI+zPMCDOIM9CtKe9U4JogU5EFALf5eI0qWUFD8TbE9UyaBqvs1n4CXMSnE3nKltN+4ngXNhZo+S\/M652S9q3AUH96NMPjeDcCE5Pqya68qpelhvDC8bcPnw2+iPrLOlJr2g2Nweflkfl0W3oWoYK7419Tj9KUq0GxEU+MvjzCYWIbj6VUCr6mYfKHNF+lZS2bC245VjXeZDwKpWL6NY3VlvlSPFE\/XmFYSJqaKfuYud5O8um9nc2RSSZbjED7+fVMk\/OkCwNzJQ1knP9iYb+vY+Rd9PYUiFDPjWiBcbWaRD2FpclZACne1axbPp2BBOOS5WY0Xskc\/F6o2eeaZxRNUJI7TbicTMYr4VH2ZXvTKhN3TJiQLtAoPfCN4bkP2zZYzN73OOBt6fBNUd+8MAbLPpTLsHviGV8v4yz+d8DL33z2B17Y0UVWGVHoQYviXEfyZQZlay91xn86UXpcAGwODh8Yv9NhIWWxBvEl865rmpaO3YpPwAE4e1f6ZSKtbXM1L74AEhgH6EC9zJzruj\/eM65nHnx9lxsjP8NzGIuRLO\/qz+tiYRv89\/UL5BUyv1wL7djSkV6iG0YRLlGmFFL9KcP1n\/oiaKXcydQ10hvUmldf7+RkON4n3X1EMIT8WkVjQng7MggbXHuLwzQu+YpVThKfrvisZpg7FDBEBsccwy\/xj2XJhyaG7cnSucXal4gI0r2G8FPs33ErVymadC3CXVbiWCKnwq4urm74o9Gkp6hWzkAWNfptMkQan3tjt6d7iDqBGDhZ3EEDQy\/1C+pSzlBATGuXruuAFMWEYYEhqPI\/U54rf0n\/dQ8rh9wlHgtfEJpx57PihkJWX+IJqEgWy3O\/dCKBxLw3JZK0iqFNeinRXFxlxc5zCzYMVXdhUvM7EB87e9az7kS443Nw1GFAlHe\/8juNYtZqDpsEfSlQrXH23mtCWrdHobHfr6A6\/\/oTr0+3MY8W8SqskugoQvBW80n6T7WrW65OJBqd1MaQ7xzc98nlvYSUwXeD6gRaLoyxjI7htuMrU2kWEDCcFra8YWX59tNgkvczSYcOUbfgJblGhNM\/bDz9cjIhwQoQyegvDG6nrmz\/ZBlXY+WePu5liykoMUyU1yXT3KJQVRO2lwgQt6KKXvlHWr216kCjsjgCKdcapuvXQ5xR\/5Y3uwpn8oalglL88Z5SIpEM3LzDkctXEzH9mPnCBCbHDVxuXTdC0c7+hbdiJKlVmz4DHHPaWz8HrNlKh4iWRQwRWaaPPTpDManDU9SyLbIMN9f3VnxK2hXQZUmjAzroGO5Pt4c5msa0qm8HvK+vGbaxQqTOZQE6Ki26uIVd26yADtGNcQis9o3ONkwIJma7pCw4sG8L1EFJ1XQR\/Zyp+8cZT99uc2Hi+QX2edqkRmX4aefg8An35\/oX3VQ3bYYLgqxghiVlpuGAN9HGuZWD4lSTCP2edREz6qR+aBDrecV6sVGxreklz84qXev+uyOdOym7T5AQ3QmrbfaMEnJUVwM0pXftI64yIw346p67IOkuzRJUvOuJItYSMAicPW6mcq9TigA6YdagXtq81vtupZS558WHgKSUMudy8P9JncIuw1yN8YdOCe2BmdPRGCfmJfZg3g6LGB2urwP8Rg8m6NoWj\/4KU+rsIZpaphoH4Y7+r3wDGtovuxLUr\/XQUeVAfNnjEQ9RKWVkTMVZwMNmHIDdk8hn3lGEKhIAP54PVmqD\/WkdIGDIwSs8tWbtsYln2EBperAMFwodaciTOzq1OzK8KJs2TEL0wmUpG9+\/3oy3VNEOjx4ywfQQErLpkJhs1VElxvhSl2xkZ8gWwz1qZ5dgNTmHRslbRxH+5VBiDiHGfooglfGpZsR\/\/mD6lFn\/d0VAZnE8j8rOnlg5x6IAgI3Rovf9akDpfe5a4CeddFsFkST9rxbbdjvkGTKZS2\/VJ7mgTJCtrf\/IVDpzo8OYLupY5FtCZQvX0YYLjlTobM+YYyATE5BqFRaGr3S6adKvNf4n6yIZvbGJoFMzPZL6IBdJ6FOF6L+LsH\/ZTbTxPZxtqkfJjHD4EyHh745u2iamGVnhZmUfOfXwsPViTcYUxHJJqtbFgud1eU7Kf\/e+PdtUOfWItyBG3iwLWfUyV9zyGEOXiibQXPgaBrd43\/U776+ZIIBKWbzLPtNon+UniSSvY41UeBb9gAdModWuw4KTVmbu87UDq4PrfJ0P0QCQZdaTmOHRoIuLDfCly4qD7ZXqQcu4fNZAOxx7J8o6ZNq9gnDwWMnfPBOhh3bF5tvIOi6IFfZKUesvhKvoQpvxRhTklHNG34XwEAMCFbyyg5WkLhTbtEKk9echetMbeZKeZ6ee6KrVp8i+19E9bjOBSunp535Q3UypBu3MfIHpMH6Wko2KamKH40Xep6ZdIJ+hpZ28gAh0bX7UryMt5R1hPbLcX5I7BCSf6jbOJzeVvzZ4gtCFoLUw6ACfag9mMgznuqqie+0Qk6OnPgjszFpuZ+p29H4uoau1ROOaD2cyfXu8dCeSAkW6dqvEeOEDutWoIeECRgHEmwELfO16hdAWv\/uOSHFFgkqSknyvhqHPoJkZKjlybCZ9B1CuJVx+P8YOYorpxHi7Q4ml0Tshns6GJPm3lRgklG\/\/bUhFJFGWpaJBviR3Yb0dMr3LOORtD9FHd1YiJTnqU5lAQQ51L4lK6DMmrGokJVyGHytTxvWnIkZeGLqzkYnf6MB8XV\/nHzy7WftERUeqjvjZ0QSE0BcCLh8OjAU2h6gHpDEFbJlFwqL9fWLo3Ujknih+jNkP6omLBjcLqMJv5a9eyh1pOiP1j6aB0Q1zBYADAb0hDMEBWOABjPhv326jJPMg8sHoH1tBIbYhipt9rUgu4nBSWOLKq0SRVSRAGK5Eu9QTzH8e0gsDBLVrNw4EmnetqviRJ5boXjxo6IXG4gT1OC2s3dIxyymI1Cdo5rrZkd1AdDY2YNHWWGM1VjlrSX1+bIY\/S1Y3H\/jF+96vYzWip184HL3LtUo9q4LNrylEb5j3PrJsgF9qQDNzTc7z2\/LcWok9o095WdwQlEPlc87dhW8FSoegWrQzqDGiQ\/CvjCV8s2RoZVjVa2J4Lpt1Lc+xoXlpur5q\/MxCoIV+O5iajUcJzmGXrPdI1pNSC2NkTqv56SpSocQADPQht2ThSzgAzP\/gA7Dx1vKD5T7cGdO+xJ3\/xrUF+jvv1Oz+RmAp6wcnzWKvKbv\/RqDyok0NzNQ7uNQie3EGTyLgL\/ieX7MCbNt4Yn8hAVTlfR3j\/uzdvad01hwQAR7FTSVwsaZD+jpjY2zUfRlF6EHZZA8yjvgpHg8ut39+MKAezggK6tMsEp\/8L6DP6RSKnQk87i0Y6c4g0KDEHeiBEfVXWUB22rAQoC1ZE9DNrBEkFUSaYau3EtfaMNcTKSWDDSyGAmBgpYVIS9IFnHs8Uq0Csfw70Qyh0fvB9lzDXprBHTDBg5iykC83jruge5AhQBZ3pPr+xSr8GRLSAVLFOPD0Btx2OP\/4PScK6chtpDlYbWNfV+PRyvayqo9ztyIvrUM+2yiiG92wxnz10gnPQu+kxXBoSNiKEuwG6R9EgY4rawEZ+8Gk0cJKSZZqsUN6pc7qeBED29CRjPrV3UjDKI7POqq8ovuEvZ3CwgCSOg5XiI2UWTjS6jljBgRYNGGyxXzI+Sfh86CclQdaNZPxd+rbtYVtvS8C\/W1xeq94mXoOkAWT+HOl0JkR30Oh8tjgHkyKenCakKwvBPpiZGYDbqnlk2x0mxTgV+pktGNPY5BzuGjXhgbFUPcMYlsc5ThxwqQAfYzB+P5Sh8+6yoMLGw4f174UQ\/iuC+mqzjlp0kkn6ts+40IK1aZH+AS5Eu\/lNT6\/Oj\/f6tsbvA\/bUdmiQyi+9zIOEHOyGmctDyV0stb7I6cYFpgfw+YXgI\/WG6CX97yWxeBBYE9sj8qzp7By\/13Lm6xcB\/MDxWq\/AUqs80vK\/IwIFcjbMZOP9HiyWLX7YfXQTjLIcyMjT+AkLjlDrzb23yXkTtlG7MdbmLLSJOx4i4cAQURsvpfQfBDl\/IMAUV+bOZ9UxCtQ5t1ldMiqWJE7EUD9zT1++bffQTaXTHJRFM1zIEKNWZebMpvJMIICVnPP1rg2H7Is0vIAlLb9ZLTZd0RcI6YxckXISls7llXxDu2V3xPYBto85q1iO2AHhbjJd6BCWLX2aaVChZvQkTZZQgPOC2CQnm3rR4beH28hlw1DSoqe7MSPUPaJZ6fanH09CYVBivudEfdNvZcWIUsMLpn+IevMFaPVKXycYbX9t+wAB9W4z74nZ\/+NndkKhNNdjMbd0SzyPBvfBOcANX3kBaGpN3Cb\/nvC3CxKiYquz7LfiBx81WeOuCL2lrQX9jAGvbYfrJTP5ENJYUULnzQe867F5+VLnLVb9MZVECntTf4I1GHfFZx7GKH99LdZH\/xW5yEw2l5ytinKZG6SOOv6ffQAildhv7UDct4GjNI8gm39QEvDlS0KyFqGIaOpf6nc6TmLam2TX6nDiuaApI7Zq\/2qSoL6u+wleHRe1zSG4q5i+onGg9jZV1C5kM4iZRxr5YXElC3RCSizPEoj2dH+OU2Lvds6+om8yUqhtib72awqk7k2q\/qdLd+573rsSdXQjmaNLFGxn2AVPAK\/NY71NQK6UJdYtZi0Sh8RYrYAlRST3xYzww6tFMV7LJA8HIPz2ViinVECf9bR9lr4s+gSr4ffVZpfwHaoccMQyF51\/8B49ILc+crxawJ1zIeajeoNF7YlkhPwoSbAru0O5Bdh7HDdiC6dg+eplgbsnMG722REx7KMU0siouPfp3cAVa8uHH+WN4MhfpES\/WaHbdGbCZvI34q2E2ss9p3O+uMaxhc7t5nxySQWq4kI1wiwTjGcOF7FWRb7tGtHtIiclK+xuuNgOJgQypiuVSij\/p4+ZJWl4R8l1MGMYwBV4nrPBoDjmh29A2aMDM95P2sf7lMDawq7OfoxTm3cwRmybDkyknpFkn37BNpCPwSKrVEBRAZMnKPFrFC4WlAVwizsXUGQpZ4eShKB7F1z\/OOXkSte7way847C+ETY4vvZgn\/my2WB7yEqamZW9s0\/zbtFQjAqn5stsuR\/FZ5OJ9DLwxGlCZdGEmaIdWTm7kOu6tctIM2Gw\/\/yewkZuB0pEOBSZTLj69+LTzNU6HjsnWBkCwzHPjgtZQVGYZzdBYHmOUPxEXjwW+XVW+E157UBYSI+MjSBhlZXCuLKfFmI+IhxfF209v6A\/5Y\/QnWvJPJY\/ut\/9+M0JhrZu83iNKBIq3OpgSBBb052MVe+NbCAcBsUa8FrJCJwsSF+wi9+1icY4Hq0u1K3lIHKOWeJEZwpoNW6thuYLT2fKc7IFUC1HsRo6ewnuJ8MCpvRdvVe\/\/eOOKbIS0o3eoJce3+9oi06goy0S+pRSwXtzH5tQLCqF1WIbnjqjUs2LFwucTcnDWk38rtDdbpGlI5SLZZeBnPkLwqX\/Hq\/vUxT+9kb+0mqdyckBmb+xMcoQbYZLXdQAgqlEGjejBICL1HQpJIVsAZNs7WQY3uhfWC2Legg0JpUhQj7BhkxPp+9ok+94xgdQYNol1vtlbJmuIU7Dc2XpNYm7ivudVpE9X++S6swuozWO6bESskZNRjaaq1TQsG53oyTu4ALLf62tODJ+qGMWkruz7orAt0jo773PGZa62qaP7Pbic\/zqGpmNWNb+aOaFLpsEAj2kWh2gFzsVgoNWfYHuko\/HwoR4QaKxvyAJj2oZwrDI49QWPRwbarwb5w1R6mbHnsYZvH\/M6SyN9zT4PSs1PD8Wna1Cpoi+dAbNd42WPJ+ss+\/Ot53XYGYzsZkak5aYzHKUWJPIYjgIsNTxLZkbBVXKjjFcHwcgnniEoz17d68Oh8CaBNSiT4h74P3nCHU5VOvlcIoU7E+VsxHgECPaUFRnx5O7o6fA8ZyIqcEUrfscY5SYP9J90ZSQOubqA6BdYmxg13zMXWm09y6BcR+P8b+H4oi7pAFIEF4nELmZOAoBlNfb3WmHqYMQet01xa2HlSW0iXDJZ4G3z0OZoi8w+G8LK1cPPyV3SZ8vLhmsDd2VLQw9E1Jwf2r+gP2hM8GgYbRjYYEef+0fmLFUfh541DIQ5ZOAX7BNKvQWTxZxvialWWD8REzryo9ag0ryrDKZSjkNfI1JkolDxMYtVhio5TbPCgTA6om+sK5SoT6MqPFjvKyWdQjF8XgoMlcN5f1LBqexRwWAkWrW\/AJ5p+HMKy1JBPhRkjaN2epvEhcz3BSdKWHYtXo0BLDFWOXldCRTpZIAw4frQ5YsZRH5N4vJQEwg+0UjIJ0YMRYqjQKak00a6B1rTeaoi6l9XELFTGvYV5zvYo8HxaPdYEf5WDsLcVvDMc+jpz88Kz6C2IhQJeEW183mjN\/0f1yA\/v7vEZ10PxUZxomsNBDGVAMrF2bvjmfAVvMt4q94do7Dgiel3OKlmGcAIu4frviWxrKLJ6zdGiw61u91ShRjOsRdWI\/mKoER7BHnLEUBdWe\/e29G3OtBR0dk8wGQRUI5AkFT90uo5kEp3Sfs3qPzhdBpypWJkWgqW9fnGhGAsuiC31pCWIiUbLLzOfSDgyhOHWQvgPtl7yGHFCSBRM27hkdqbSa9wgRDkD6R\/NFoe9Mj0i8eVJNiH6YTlyiQYv+uNeoN2wUtR2WusSLmYXxrJ4McQvebjVMORoigX0o6KKdWLvBz1MUtL+cht3xuvyzrsEggMflYvRg7w4untDWyB07Xqq4umZtvDxRFFTrbWBKT1ZXxB21pAbG48qc+9gqGvrlafe9GNATSmTtWTiaxFuSfybbbfOkbcVo+oabsvNyGoUMHxoarACeLTM4vhUMUuCP2KMkw3kIfZHwjmKV\/SitpuzF4BAmmsxuOvi5m\/xy7+9r\/zBsXcSuRW1nACRx+ZvwNNK2qnSb8hAkUBQjmb3Y5SkTlkwTbyk3OR\/Cb8BCiG65cQm80DOwvyNpomS5sPDNmk+uAZL7UAXarm2O8d5dLGSvOTa32I6swvHdo85cca4IQtdUdlBFvC\/ry6yF43f3c44LX4gcqxC2Giy8yBlubQLMKzleztTm8XJ2BDZlVZcVeNUFRr0NfJmwlodFQ4KD\/p+I6f1+8kF8Effg5SOKy\/nL0JkI01A3x1c4kemTnFLgNGo9R996N5rrY+fv6cKteqQDzZmwELVocWEp677lJjZNRjMQVrW\/X9KVjOsuKSrt7HaX7kRW5Z2981xLse+YGZrcqUsqVvN50SN3qVvZbX+iYDAVuhy1Dc41is6ypGYuumLA7+kUD27\/sMeAMlcrrJnJqgg\/9iAm6Cn41yIyZX4U1PHMi8xSJPqtEp9JsmbGs2jG1RMvFixohvCpaLawYqhYEZQfMsaxIYVVKiBqFyK9YyAlaGI+oWOipZB08Mcz7JL1SYngYQ\/1iCvZiIJxTjan9SF3\/xN2GsTLN\/kl0dXLwF8dX0lSDXXTYeLQQQgDWi\/6g+xmfPT7a8nJmNpdtHuLg2LuOtNpatvirbkyN7hsHXZ1XlZBwhvdfpkCXBOwf9E+ZNiUxmmzwKD5FvCPszwNchuWBCjHIGFYbyYdDU1aLlOY3Yg+441ztULAzy2pe3SW4SvUUS80OzprXWjAk\/1XlDbKEKh\/7lveN7sRKitHmEKzAPivUz\/y8obb4Zu8NP7d3r4OUknXI3flAOZL8dKPdTUBkPLB9zP+5kvWgu1Vuu2APv\/8LW0otFX4z7IBZj3Ak0h0awTHHV6YXSEHP6k0S7Y4dZczjWfIuoOz0v16FAprHq\/+VtJ171sXJLnqPs=","iv":"7f4ae2d19c46485664d486dd53f928d2","s":"a06633956974ef6a"}
Marketing and sales integration. Source: Chief Outsiders