3 steps to sustain a thriving media publishing business
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Media/Publishing,Opinion | No Comments{"ct":"A8XmZLmKpLxsm0cgSCkLuRn8tCPtAjDQ86RaKT7\/0WWRAlMtZu15P+qdkchYabWpd8p4z+bO1LBzdqyTYXFSN+TOnHuKWOHAa6zvXJLWqzPlszQ0Ibzof4+f60thULbsOpz6zFN2hRYkk4m+xc\/MFG62tY\/AjZ3hc8lvzPY+KyNUoWaU3K4NEAtpPzuDGRlgLsB6NOPWnyagM7ymKz46akrSzt+IateCjhiRT7pvC7Tvd4Xf\/XHYxhT1M0Jjng2PMCRhMlF2nAO4pxC3nj5c+FvGWj8R+zCTqjzeYbrCiWNX4e+UV8hQeFvf4D5dmQFakWe\/XrwPUzc1kzYfp3+Y0mMW1TYxbQD3W73EFx7ELa9lL8FXVIhsK3xOzebgsT9o2PO2IYiZ85YeZw+JlzgXPTwZfVa8JT15kXVpzjUfANALjKgp3A2GOf5FZcpSyC7wOgcwmliTR0BJCBEoYfgN3kTXeg2xe6tbKHWhhi54Qrp3u9JG\/Q8iOAK53vE5\/Bwlj2RJ04zByWOv+4p85FXhPqYVuBJ3U1TT8YlwigrQd05q6CQYAY\/uWv+FfV6cSeEnn0QddIwQ0ChhRZ9GxzGHEnH7LDErFqxGyU2kVHUmDFwr0V1x899RmTtLrKvwhbce9IaNG9RgaZsa\/CoCU13ZbJwsGfJ73Nza\/YOoWTPzVxkc4lrdbaVoua0mL2hcrmK1JCjOhfrEq2\/d8DsQktWAxnMTIIcnuh0D1xwGl2cI598ei37nYGOcMeeRu51SJsHWihWWCWe5278WIogLIoqdFBrlm3\/PRN5p9j\/k3P9Y7pFyt0zntH7F44NmMIACKcQk6NQAOyhFFvDmh4jo6\/sslXJ97dbZS\/ZPx6BxiZgYMnvcOL06kIad7og7zP0GvQ9jiLCRNP7xHo9Zgij5IasNHtrtErmb\/aW88zD23jq2DyhBCF+fxfoNMZ6gKkMSCgxUMAh7lTA7I4bk1YHDeS\/rBcJiicEcRH8F9ooIOi6PLialqiva\/OwsVhNPvcJvH5jvr2WoD6ov01hPS0lDKIx0pYgLPMlcqvQwYnTvvnlUXo6XoB0bEGM2E6vHEzEUGdohQ50Fw5TSzbiUVsI3MAQoUWnYxdZGEl0LVwG3Wi0Ig6ZBoqCdBSSczO3KaaObsf8fbEJTBZzMK7e2WjrIsltN11wb5HBsYiZVHPZpdvFzHVTbgwCuwC5OXzcmiGph0jUtWrKmGWOOaN9MdEcmk8wpQEcpCOerByByYPyEniAV1Fxe98ubC1juaximBEenusIWYwR6UojfWcF+ldtxF0grANCFFcIVNMWOSxE5dBXSnBPWKLUsub7EYMmAF5PnO9U4wATKVdU5aojbJxVacmMcqXbjg59Z1akhnMKz8iga3G8s73T4EOMbInJjzDHYUoUrolzUttLu8druW0f4LrSIuzsFVAfTDjKJ9hCMiEQ27ZiMptCjEoTitP7E\/fqy3Eqi0Ze99gW+zkcgNhXOUpFGS4uastz8UdWJ8LLzOt+noLmkKSWttXd657WOvXM69pIUqiPA6taNbLhlUOvSqohCtsPn0NHgSzeU8CAIYzR\/5MdiUkNYwhOnOxIyKiKxgsYR9J+ywDJ5qLFT9Bjv5KsxidoLGHKvKcNs9mEwa8hwN4eA4BXB8J9yF3IHnIJPBqN71O++8UrjjKlf7+Fi2JuvwkBZDr4CHg0zZ69rigNiik7oCzXRuiJ\/bkYrOW8KlFZJzjQODrzrljBvsFOWCx3yuAowJaucIgAFRbd2oru7JVvK7TfGqBN10zvNrjyPrmC2\/sZnkCJriPN\/BfgOB8X\/GnZgazRy6FlJhxq\/snPVMbKUlR9pLHnZTKXXgzht6OR6p8AMfEcLPoVK1vIhPPsYMaUOBqxYzfBxRVhRMZ1pBLu2TuEsTZxBxMgA0z7BIqjaVJhilf0WDVscQDcxx9qVySE5H5s2OHD7P8pwYP4XF9wZko88HrNztReenRQTSVEA1QH66883O63\/o+Wh0IqqEpw4QXtMnhzFQ36pP+rmfsJgX+5Fslyg2yTJox6r1at6Hu0XG0Th1Bg+IUqSDl8KDgt3qoRINwV1AR5AwCW3U2\/OQHmXtYAFPI1zYRUKXczZ0QvZgE0WHFW83mGJYf5gahkLs86felWyJt0F\/rUOi7V56pnC+iX+8oQj+KDqyQH2tAzzlMrPk+rWaGka4mtQcvl7xnIRvcM3CxkLFwUREUV8+L8xw6mNXMN8rdMCRanIx2L\/1jPeus8TDqmhPFJwyhmFL++aihf3BbmyATcf2AXmooRpicGeSePJCgfsafQgIHMhltc+ryzvoQp0fb5y6rzZxL9v9rVay+KJDV+Jxu6Mo\/PBGJkA7XzGPofU6dBo3JTn4lt5bPHPphuGD9eMCtoOf4woU2s616pq7maxHkw1BZMBSMnhwI1cCul90Y8iWpjTisO7QgFM45JLXSKZlvY7F4R\/L0RkmE7kcfj089tfdgU5+dlYu8n+z4xyl\/Rug3jIyTidreT7z9qWwT3DwwYXaBgSdsz2uId6ZzNQDv8X3i8VyMBfn6HWOuetwtnbLDgBXOeo+QubpSMUWiq5mLAHTyJ7FvDwf4xepQ2PGpXn024AfWSfC8+kznaQdYql2mo4Sr9\/P3wbcZ7tVqP6hhPWpfm9RAhShMyjoCDARtmKN7Ef8nzFkDToAvFVPJDo+z2EMY+O3eoC6+umMa0WRdwKRSHs+cntN8Lhwdc5leZiIZwYyCwiz+GsZOPMt664geZCdZo6iILCypEGRPYhYeUBQpFUyFodtrz8dyGE12cHzZ046412lnf36MxXM77tJ7FnWsiBW7wftvccDF4GYMTsMu0We8tWEJBwdNT5DCt2Lmdbmrjp1y2C82FeDD8iXpgO6vdoIVRtT2Zw1eidYKnI6f0q2+JYeD0rluPSwvgw0\/RfDVBgonWBSSzbKotBI4n9snnxvs7+9aB65lGsH5NRIniAn9MolJ\/zmQzNSK0FLk5W+jswYKg3lzjLCHtRwdEcsHbwvQosVwSdockK3FZ7HcwfGZqmSKacZBOWA54HjpF\/d3ATPoVkNPtc4i0W0YBNPMNVuaKgFDo3xMFmT9Ab4Hxczz0m7ZvLqyy8InaDyhG9eHRT+mB\/QSHPc4no2pa52J1f+s5vrigtaKDEiB\/huUdsBv8lWl8XuVtgPpCyogYPRp94Q2SGj1GswvedjuM9pPSQKARFKqpCTElDlTepsd1TtRb1e59MIlgoGUsrruauDwKxe51\/0uaxKYV06Nk6mOWWuhT3rioz7RWqXjjq7KCZjrJuf6XV0u\/WdynarFtfQtXO+BoYI1bSFlLq\/2iGIHZ7sHhME3TfaBaNkvzReZvTVR4F1UeLwcWtm+rELuRivYALzqcMxPomq29z23RFnI+oXs1foE+q+Lx9pRk4p9pYEqGPyO\/H3\/z9YCEH\/6rw1rYE+Ut0t9z7cuCiQBAp9CRgj92g0hIyYPtYXxeGdJf9lR23uSPjE375mL4BojGlOvmWJ1pj206rUohIeN0Wo+SVN9DYWiGrLYSQLxSF\/LZKj4eHfqiS1268Z8wKx4735YkF9vqkE6mN6+XnXl9CfLMoRJcgU1Y2gVj+66Cl+aMNQ64XjnvRv+566edB3KycHyfd620gdi6bEZ1EH46cRKg8LJM\/s0W7\/pvoUxGe4KlwKihOXVbu7ZlW8e6lcQ1MYHi0CiJ1zcX\/7UiOL2s\/Ub8WnQRfCIvUQXOBQXoeTAO6Ha6pzqKPos7D5eES8DWQqcaOFqIOiVc7s8UvX08Ou13wPiOtkpgqR5+u\/\/Fx5NdGXpUxgDK84FiSj8V+xuu\/YYZj2nDe1lcK9nwpGcOl9AtW7M0o33LfimVaS4wm0LBNTJKXfX8kchZ5b4AKLnsW9rWd+d5C4QetZGR20JgJo6eAxVSfZzjLe128dGnh0R5FeMHKiZ+uaYxLejDiVtwb7SXApiNKHEj2IeFK49BbDmjHO85PDKs1AypLogeKNZ3F90J4yggZVKD4r9vRObF1MUlxoaWzGNa6nXtRmVVTD46yxCml7FDrGfmVxrbiHVt8CMjtuDTF1VbfQsVH+RTPJNz4OAIpwj0oaZi6OknGVtK6pGWs9+teNpJHZ3A5fthg4emnLoZSeis\/So0evpOUbdaQJvErEMgmHIUlQwxm8w2Srv3UR7Kw0Vk1nY+QopRd2MSbAQPiB2JE769cTwbCQJQMQAW0tOXzCBNwOWlkFwxSusxdqnwUzyfR+bmeufYtQkIxif95lWhHaso8FAF8FArPZiycxP5ddf9z6udSMHivKfgeHCtMFPW84QHFhlJEiOv4x21vnkEn6wM8rW8rwsvq9Ikbk0hsJIuiGtrNCwH1Ez51rfEBRbM2fF7MehcJsuLg5r3t9A7HSMBOJWRh7IHPgar17mFsweLK9bdUpUcxxlMgPMNwUowwVg9gP4HHwb9Wy8760cKztF4t7TNS1nhumsF4Vd9PZTZA5PRDW1cmr2mh3tSLK9FwgpT7bHUXabUpitzrcVdiiIZZZXDrmMkRWIAHtrcftAIJYt4AH4\/GQgPhapS9oSyKvPWNnVuUZXn0eVLWHp8JD+w4T7LPbwJkvQWkCfwBTCsTwmVmnfP2wMne3hv8VF\/L4+9mBokbJTtCCUpUDvdPshkxVInmpFdmm8xr9tkMo1gbrMZcPFhoE5tLFmPBEaaGbYoc1v0C\/SxL20H3GyUrFVCwuCjsxD2tBqnQYSi3ozxQBOblXYpszouqFzvGvnjmF1mMyGeOvflrnlTcUSUb5kHYKHyCEb6+G2zgHIIIm4xOF+IfYyIvvYhuLno+J9JhdODzDA\/EQcPrN0A9Fg+BDqQOSW8rYrGNLpxS3fOJfejZZlr6+8m1uR8x0bMbmyYvX9yCYGO8SXWYfHDkymMZQtv+Tq\/+bygHcO4xmoFdgiY5bPcpn07EbhGAPxWBk4qYkxIz0NUMXwrjUgexhltIG7rfj1cLQCOot1jSM60vVeBYT4C4MnL5Wa2Imx8uvCIQwntgtnIHWq9+FHvBst1t3DXY5\/BDtSblRyKlX9hH2\/pdTayPAn9DPwnIVojn6sayZwX2TrZAs4AgGvYDdKDEp4CTYMRlDZP50XDVboXNlZBZDrHc7tkyRh6siPUyddIoood5FEybxex0i73xSTXuKYb5aQBXHZUbC4A70pAbMaYbsUINpH8NfzCQ36A40rHfNe4lfJ9ia7yAyu1aZdU3VBD27ZceEbB6SzGTrMLHXO9WdvwWopq2wWz7FmghMN8DF6c3nKETE3kB6aJxjTfbhZaDZa80ULCMLCbeGEQIgG\/a3aKksx1n0QZC1Pa\/fs5d6XsfQAFz2PDNa2NUi9mmgr1adBpUPoFPNh1l\/8G3kNEgXAHl0POqhGdddUg8upcmfvNeUsqpRLKhtBNWFpQW2tTwFjaHDrfmlKS\/BG01MteGRHCkujx5G578MDY2rkB9byTlhyJ7zLBThq1exKiiF\/2JmDrMZ7vFh7VlVupp\/eQzTSjksSBK2qj3hch8zjbPYpBWavrLeUg9cQ\/A9yAfXMybwrYAMwPEGV\/z4CChtI7\/s78FM0mb0h7U3hQwSSLUuaDrY2ok+r+VtGYNqjnvfH9AMWIJhZzM9N1zRhcETkAa6YpZFW8Byik6nafZeQw36u73QB+QQjXfpgWdcE\/jlitFIJMI8EcWH95YRhBc7wMuzgdtm\/qcm\/NDJ1\/Iuqany3MCOO2QH+oHyUNoi0s4KpaAlGZHEqb03of5n36W\/\/4T00MNkJeIo1hhhUNa4EX2a4vPPNOrBCVLqcTYMHYnD9LOHSW4PeR5XGo6YAWhfUAvzDz4BQZ6mTRuy2bwmU+uxgAPCD5UgwOJ\/AWYlMQXMiK6lUYNayOf+l4ZhkfIxaUY9sjx5tsEVH2pL4VDy2L8\/FCE5svtusGGWuflaYibzOzXu7ton\/TX1OmOmHE\/QV0HyyRpIwEdsZOxtL8dd77O\/U+CBO+wAkoOtwk+\/hTRq\/ZgPLOSnM8armbZWsJ28drNGgAvC+uppRAApn9unda6KQIkWdHgTKV+6fbcUbZ2r2JTtnaUqvfyumymh0Hd9uJyvOjiBx+Ul\/70V0kOrzkguaGWhmQjzxbmp0eixAj9rYxDmhWK1TBKqNtFpRtiRdsL86xkIpnMwmO+h9f5jOthZG3Lesrsz6EKijh\/XzTZv+vKqiM22l63pYJmavl8WJ5+m5LbvYpaxP+jySvmlxkoYvDy\/OAxZEqhMRo9qe5SK4v3xZ9tAMZiQ4GRU5BH49IFCFEAotWVpeZBLrCKha18MhqCgYhgbGcER5l7cno8fRZnygFbNLBwrYBGeVOcc\/+urdAIAQFTGGACn5LMyLFh4OUXRKBKxMxn7+H8kLiP1oRZW1NXRW6FEFga845DXklh9eVkd39ZcK\/kuwCCCyBtONU\/8BGb3SSxKSMZwtuPTk6vRVIfHpbfJ7C4cFJ2NyJIX5+X3Ymnc+7pXiIplNE\/YNXSeX51FS9hfvu4AIFdsBzqCxH9duaF9oJadlA9dC2KAQKmRipGGYiA4uHAofBfwseUUBoPzifgER2\/9uIvHoxLHn4JpXkdpFKCne1ZS\/nDbhHKkkUp6vmQMReNa4fJNHsmvSfoLSl3tjW9J2\/rgKEyMm5lr6mV0m5jr0zd+32xLm8c5dFGNfpS0+TGKRXSfIkHi7admUiE6f\/C5cBOeoOWSZkIr31YXl7FYOMYMMmzLjg56S92F37zlbF8Ef2qg7MT7pYL6XuCiy0sqQuCXYAUCuxBvMSsGRJc+WiEOVpCq2Jht88YaDQeyEeDKs8QDgZk1H6DOJsbuDAqpofnFORzb4RVfkEX6lv6J1LQ5XEyi644MuzUWN57nwOnIyPzyWx6FGiI24LQloUHCVXpBv7I7owDpTvauWQuU8+g0WwLkp81NX1BjHTMMusGnHHNSdC2jYRRZ2DrmljBXudzcmk1kJXogSk597+8\/3oquv8kCqg5+EtlH9bfG1p4CaG\/XIgkq\/\/Q2xOvuAhPE8NBvBDRPpmuokGVYflp8U2xuWx83fFqea7QmhL93t\/ciCzyciNqBPbHYzB\/9bS5aQJHvhLozqlZ7nszoJWJHvZo2l5OmJPIah5lZUiiIUram3+WlC3MgngBcythIPZdy2sBBhq71l4y3HaERme6RznenLg00w6UK6UDUoJSWZEj8rROzd9yUd54+473qiD+6WKycebrzvD0ki1gXD\/nlVQTpcDzzSBMhynovdnLkBWZKkuHAvihI+Jtb1QEI7fmjMW+OoGzgdA8enK9u9iGG4\/sSDfS2bjy1JlknRzUPw7zJetafGNZHdClhj\/x8mWNdivKu0vExiXjrdal8VptE+IphzbGF2BEWxrR45iL9RfR8btphFce0JYrXjniKOouP4c5AXWCBoCYNiDwKeY2vXYv+jnYn2Dr89EjClZpXXD8lpkw4GX5hj4d2cJYzoOXUbnp6X5WZV+tn251ICfz9KNmB56jJZ\/evTbO08fmBR8tKFb3Exasyu4+QWBE3rcNdDsuzyZ8pzf8dZ0XMp0f9GsNKYiSDfb\/yT8IgqbXJjIeuvmZvM\/KmXlrPCSgcyGeHt6SLKiJc19guwcmHNR1HpmAELl60Q8gJWtFmEqTPL++oxuGiKeOFe089nG\/9YujR0MkzZKCjBeaCwi8Q1NQq2IAZbBWtZORdVyvIq3vZ5dwkm\/\/NihPbz0JGJiTymAW1mnq3wgzGCDPwFHimfuosGAjyw\/Qy1Gg2mx60P+V3BgssyFiHiUDeB6R\/IT1VmZZHs9SHhSd3gzXNrjH+tXR+43jNjlwTWgNxxyCO7fmt64IouCRoN5+He7fOXjmApqt0INba9bwtJDWccRQsD9OEV89dSUYAhka1Uy5z3ZSDrcPpHQzZRS3\/zBATKqMGHknOBludLVqOkVjDm4ZrXFjHSIHW2ATXYvd6IuZ+8oSCNI0h+kSzRuB0+nBPFCwLT+WEKniT\/r\/0f+eWIWHjnfDD1gr\/pUuHAxIfXo+Nre+jg1CHvJGwgAPU3jQuOSFY5EkX7maWIje2fCSeWOsAODlP\/B9sCJ8qOvZPCvMXqYOgyg5+OTfZOrWIo9HnknMUITpPK7pp3znK0gPke9VdCcuaEi0pRAFv0fzYbvVepolHfH90YQzO6y1m5r0VlX5PFXt+B\/r4SDkf0PwOumnIRPhMYwJIP8peNFarGK+pHKhKG8HJtlcawEvIbkchAlzwlxgvNy+wlN048KMSiTph6DIcJ7Q6loYI90bMOqlt+mg1PPPpTFcL2tsy9eGqQxSfkbZFZ2AGNFHzan59\/38LVjNf4UMJPusnNkQBcqMwr93t9ze3NcYMsfbzKab1pm9+B+9YTrSkPr3GZI+5a2eKRVhMrFzd5VtASwedRXtYQD8Y4ZRg2hBAO1Jq\/gVRdhLfKqC5peOfADLp0Ki+ptG+DnPRGMkRV712y6kF8iZrZ8A6LKJpqpDEumWPN9aucD\/sXkK0P7SHqFTZqGblEXS\/klTapBM6HeK1h5TUj40ghB0K4SGQqyziIXibPrJv1k4vBz6YtT96iQQxT3N6igJ\/iFHcXq7LVGHdo7mLAk6myQwkctm4wiuBKwNAWY7Q++PM0mgqX8Xk7DptQZRMi9hqaOwvmXQOw2NEkIN2qkUHi\/nsgPlI0Bqz\/+3X0kakQ5KZOi7P51riV8\/JefK57tGvkfRPuAnkVuu6K7z\/1iNXCFv5jxqXxx2F0e9+KoeK+7OK8M7Fu9VIH\/1JP2li4QJLo7zRTgTySH1s7nQXFl872B9u5h3QCEK\/Zkwp4gCn0S1ZKVe2kJ7UaxxF6KACB0iPGoXD9DQSHy4kkO48t0IdXAV66urvIK4zo+hDmGb5hj36i02pVyBUzrFFR6SQ1IB0kzipzN\/8bWIvWXPuRuGtqbjZoDmNWuFqJ0sxBtkweBI+8BfVpQ5wWMhR2RuogLWKX+TvhvSIpUohbnu+RnOb+1YOInqSjC57cnkpmoZvJK2NvxoP+pHNv8Gnj3FOvaN93TWFxqdIvFdHGut9uFk+pkIt0BTM+N8KEWMPywoTtbgqG1KniB9eFt7oQmRM7e+8f2f3PE+IqJE\/XL09dPh9AEtMyFmjPbFO9IoqyD4JQSYV3hxvZHuXYzLobqmQdYYr5K9rmU3EZjaEXp8Y48lOQJvMDy5aWrYxljQ4jap\/hEXxRTlTu46vh+zgeHDczN\/99KjiEek5r4I\/Cix3PemDPaBGXk8Obt6A7hvDxci49cSgXjm7ZoYPbYa0Cn30AUUaS9RqaYdumx4gjzIDLg9ArAFGAjV4e+Cl99j+uC1r8ncQpVN\/H4Me4ei5Ct9JpubApcaOIgIqpTSPSueF6TqlWjlmYnpukA3u\/gYdh75bXr\/VesPyE7Vow7E8ZaVkglYQ51HF+heHkhiC0bHsIEEQizHl+1Qi0L3RQJ0rTOXUL+nRVJwGf27qX5j6le4RYvAzI8dNYR3WRrre6i86mESHWv6Y8xhWuqYlTbL1OE8JpsrPrEh3xiBlLvx6\/kgZqP1yGcAT6KBXfjq2tofosIMeqk+eUSgJV7mnje997ex1XotwyP2LBU\/RxVOhvDLrSYgS\/441kl1Cb0XNcgfMrN7acQQlVXwO3kyghSe44sLm+8i3b7iGRTLS8B5mC1jl\/78T2tEXM6n8hDM","iv":"0bc338a9c5edc03744bdef615584d12f","s":"b1326dbd05578a74"}
Vivek Khandelwal is founder of iZooto