3 strategies for brands to create SMS campaigns
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"615aefd396c7c8dfb6c3e92944430d69","s":"c72d1fa2a0ea2fbb"}