3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"273c66fb6c3b9ab151bae28f46c3957a","s":"4c08875932797a3a"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.