3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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\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xaDvRi1fIhd81ARUWPJaIOeaQhnRT71LTTMcTYc6iCnbuaQUYa8oeVwM4PIR+83xOW\/Y\/kFux33odVC9ZVc5i2OoN9MTSDVVjboqzzFwNlqzd73kdg5xyM3A4Zf0zFMR2QIjsim\/EIwvrm8NBDlMm+5jHTJGnWQfQuHvuQ==","iv":"67587f8ecef2df58654c9e6bfb9ad0ee","s":"baca60c8555d891c"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.