3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"4b296e07d6c1fe87d8ba07a510cdfd0e","s":"f59d1d7c8146747a"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.