3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"71e13e7ec0e25e10ace78c1e3276fbf8","s":"4dbdadb2a576088e"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.