Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.
3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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gv7F9TLeY1UYet0w\/Q7ZWRDH5cCIlWgWj\/eYAwFLKen2NvXzH24OIapKBYS77j6oEQI2w825XchRty+r5j+nMx4XM5qcL7ER08ozR+ODZtjG+vwRIOJhvKy7bZryyNQleEaueXGNO7nM2pSff\/i3KutLOUfI+cPyeEBcbs1rXsxKZ3MvTsRLZezGA9x9bFEb\/kkcGPZsOQOAJGJ6G0IvBwZdscCeH+brtFaYtmHWZq1v6nDR6Gs5zS99TRh9Y3aJiR3MK2K0MqOFmpQo+igYfe3Fsuoaw03+HSGjLzitUOW2\/tAhnHNuDIrMB7uX8FN0Do5Z0iHrIc7sPPKkGovwVCWUZ9rns7up4QovU0lPEQbU4PYCr8lZy36eg3vkaOde+M6R9QPETJ3h3oqirTlhNJknDu\/fi3kEYO8PolTgiKmaT3gTGPu7crKg9KU2iFCaxG+hxsVlK02hErwBU4fGTYa21NR5fiy32q1rbPmCkjpPZDclqUY0n2RIPtBGHatScMjRtt9fEK8T4j9treCPhw24UY\/p6nk4XDE7S6tR\/sWMha4qmev5fQPGU9TQrlRCinAxNzX8FXQQa0UGVf+tYQ+gQD+MU+qshXioAEOthC7UZwcnfiVcCtspVkQuLZ\/6ZP\/kh+7HySu4OWQxf4EECIFjHk5HjPD4u3HkKbttyWaHQtG9IftQbzmL8XhqAabuL+DzJ4bJRnUNO1KGzk1ale2vyt82i1SLoMFg7H2ZHpa0gnmP5wzkXIOIbDKx6vLkYzV\/LZvSl0UIW\/atY4gWyf\/kzRITz5cH59OlRaE2SpSZjzIk82uhxkhsLdlfsuI8RQH8lL\/QUhiH7XWm+EdC7FyTvP6uyd6mVTb3FY6aMnUlq+KClMkFefHju9P8lc9lIoclSFqmutW4bvn+KW\/ZeJeWzozfDiARqCSsJG67FewHr0P4ZweN+1cimLdnqSqVhLCKzxlRNDe\/6SlMlwkoo7zrSSdY+Bvjz0AXGAD29mqRUZ7JqCRYvZafDcSnL0DkHQeglRV8yfWM8fswd+MhO1pCqGR8I5ZnxSFWdcmAC8ROdiK2X8MAZ8ntK4aVSLxk+0GHUig5ADB2lmM2poX+zTSWlVf0fQhNwu2hdPxxCMbSAzhper0mT5qkfpcYl2xyn1J2WIipO8mAbBbuOWnY09xnpwWTTLsXUfVO198+5hwu1VFerLNxKq0whg6IXckmi+CF82PVJufxrLlAM5CbMo5sFGGvKYCw+NlbZT4A96BzPArAS09fU8nXntT3bDvn8pDKfB8iRm79XEhEjYN5Y8Kq9jISI8lEt+2CPsFGkp6lHUxBu7r0XxYNMmr8BVFxgFhSCiaR8cz06iNB4WvJ+rULX7ULu8Z45JiHetgOmparDiKeIHoxNw3G9wvQ0qTLpWYHk8eIHUvh1Oh3yMBqzz3C7LMOiaHo6ywGaARvf9SxSA68HvRmK08t+WILuMKH4yczVhavArzlM+r4sTxJCFbMngn225LQCE6YBixT+xhhgk05jFw\/visGfWRmWmixZTKJ+1v\/rJN98+p7HN4XiTfH4GlCKP\/yOo\/xeefGtWkckG3eBMbUsJ+RJeE88c4ISau\/hGCZaFHcMdhc9tIzPQ6lnas9mxZpeGdQGI+6j6SRqLVzHiKWrZgh5e6yEKdSfk3YtMwVnfX2PRV11y\/ZPJCQAPaNn0NMHFZWgaZTP6bnAX7vpx3PXOdGoY3nHz6c96y98o3S5TpvalYQr+31r7xsGAP\/nxhEGgYH5I2CeR5vp2eYWBKI8Nbfi\/PYRyWUEjU65I7uQ4QqQuB88NK6uHwx09FuXWMCOoLoIKpIZf7\/ZRKN9oa8wwPNtvtOn0hdt0+0Ywo999RT+ZC8\/95WSB8wg4umfNXkc1EB2b5fhH5OH+Umd1idnGmRolOi0qvMibFwWHPzW8df0fFcjhZPIporhUwadzFHTxUWKJbteDtF6d5fpf2Gd4Lw7M+4K7hkP9LidWCW18KOBWv2EjhQVwu6OH3sjKZK4D6iTIUYEfDfvhvMeZtgsHhHmCksKSvFxjHpC5ce+6E+qe8TSFyJ90ZX93TDGMqvtKVnyw+rUoTOR+M7dGUuiu9IHw2qMquODMlxHfjP5UOLFn6blUdLaQ1ISqwxLn58LQmJThBGkQMeh1XC259xEr5bY+7wnr7nwgVcTqIdpWIRPY19xuCOAlFrAGokqLHzMhAJnbj57b1TkgtlYkSyj1z+66P\/9f2k0MPr\/2DKsFOFOfBqYdM+lnI2ydv3HgknTJOq3+ktiEes6DpIje0\/Gp\/lbT3bZfObzhjn9fT\/TaE3hLcXhNkctkpXNXNPgu1T0Gp8EY\/1Z\/R\/DyLQcDP\/jsGaz\/7Pz4OYJKgW\/qeRAKVLVQTY1+jTmfHkMpi6VJAS3Z76xUD3uhJEPuf1u54sWpHfMmLiu\/C3iwY3v\/+s4zXIsGIckFhzCTOxH2orNucDl\/4SlEDxcnDviTB1OvDqoCTvBsmKz7jUbm2XNZlVgtkAvxE5g8i8nZZTHC\/P6j5YedQMtPtwtSpMUqWdS\/9HUWVgrVvivqssPTAN6gjMes0QphZfPPvQSkThghp5H2uXsYFmfv4CTYJbscixpyOtxsFcgeG120y9GvKAMOepKL4\/9uzZ1Z0nM9AYrYvAKjB8I+nXMzwgC71\/sStZakxlA5H6ytusqyh0stvHndV1YmAhXV1mNAOiooFX7ZZP8MVAzIwYMJK+FkgljWFgkiDdHR2Vld9rkLZcwBoBXp1z03KXaL+mfqikAno1Z6cJCz3oNC4jZZTb+i57ZLHdkHtgsYlBBXQmPAi5hfLXuDXk4Y6a9\/q6kh0N+OTQ+tlNgiCQHFGwYJyS4ectYyjhQRcjTXOrZusLzw2Fp09d\/2gWF09D736KjzFt90FcTENy\/fZaVaGrLKyaiWwmwaFp3KMo0qHeFvgX7L7919ytUAx+51VqL6RASCKzZTdDw3\/InPM8xcGo4ZHgzhG2dvGMJRGxEdX4iy\/7DUo6rvYPdDKLGO4Osz7vWaT3C5iPZk6+M+6GrW5YDh3IIy0qm4iZlLyWC6WniQlcIVqhGao2B8fDx0jUOUvDGBvTco\/tgdoJtrIAcc9FyP\/prp5G\/GuSKYhgwdXW0i8nmyiThB8bS4XyaoChuuK7tQpN80obaTzvgYfwIcwZ34WrhTazPX7Puln9YYiYPAiHBmcTXDIC0dugZbHFLdSATX8R\/wpv7siFpHZvBPFRbdTFJejjs+9tdxZBK4UvzL1OsDCaRnOox3i0FpUYwZNf3qNVGUdqd2D2y+4V0wkywg2OtG4YrUslbOP837UxxOnyUdHW5eos3i3XazaAqNEqGy8hZSYylC8rqFJsHCfwahB0mfQSSFUo6zoeIhSQpL0dOlu5WrAqm8IkOeMXD8gG5JyvYZlsbuZgLKPkeT\/rc24kCPlxhpZC3korNUaGJ1FXYcxDaN2M\/D+jwzrervE0sGBqzPTZKR+jsxmxD2xLV76cmtOEA6g9UR7uOpPDXqoMzOyUurOr4m2miZb7Dv2A6Tky\/2z5bqiGhGZqNCishfdpAch5XrFPM7BbiDVIeK\/W3WISDKGfhYZGwUiLMDb5VedGN+fQooF\/xFMMiZ8B9OUxVCLxtY7kNbT8IqcWQbe679JOQdp+3kJoC3c\/CU3fceQyuJFFmARUJ\/m1rqam+TqXsMkViDmkDyonYVBuSU+5UPihK2\/0nQZ14jewNh+sI\/wUmchKhC\/6r1U6Z+7ObO04ptOBfcInPXlZALYK0tNdNx5+bB1tCNtQuOitltFcRCnGYKMsnuZkRaduqdaQd0KM4vi8YQXpkVXmvU1\/JWdPrE5FdLe\/Z3L+TchK7L+KT50T0iRctMWO\/6KD2n1+T82g+pI4bJ0BAwfEKKIrLSSURm5Sq+fj3vnG8az2UfkrSDW2KwHQOlxrEFd7CG7PhhcOw8xpsO4ZftjDR2+KtdwRm22ME71GLjADZ+pkRWVEWlhOGZufP8pN\/fNFZffvTMKRzdiai5gYOjHsckIqCGKjBhWO0Xj2BwP6tsSQZs\/0KvbKthvpNB\/tuT+IR\/N\/6WxaLdvGKTppu4MOJasqt9aCx3Q8zfcWxtfPXVW9lek+Dv8S9gX3A9p9Wm82VYR8P1XvGBCk2CNyLE\/QMgprHST2T\/t5OBFb1HoJRhIwk5VQKz1\/uA4GZSKXtsKGnxNC3Z4wWcM8bux80yjJOsmSotM+4YrQ\/owQ2ij86IV\/7SYG3bcTFQBjXYG5VGS3rxwS4nP6kYzaFI4cvBC\/Uq+u15S4zx2Szl4yJPynLDTDDAoj61mq9HAJtR6yvZpGEYY5YWqJK+0j7UNna7+pe7Nxk50XKRwGpgIl0cQ2laMlIzwc08ooN2enHN9wNGfrvqJ94GxyL0tAJphctiPaVH829CnL4jw7wm7QDxtx1DdPrefxBgA94g\/6h\/cAfXjuoQVel+\/FmRt\/UXSs4f\/0cH5W8Is\/9O4gqi9nfEiRoLpzChIbSs14oKj1liP2zHX5kMQ+nYmGBjRcEzms8YX53lh6CgpAJOUDMKqXXRGn27ph1ja9xsNNEdwM59AU9LIkCiJV6QjlTx\/Gc7OA\/R+QaJiofoE6OfA4BLdsbom+eZdx\/nFgkHiZl+T3\/ptzcpTecuqrI1rohsDVNXmAtXbG8mi1ojUTo2S3aNLLk1vRcug3Sqq1GZUHo9Wld1VevnB4V27JbpntWKNdxmn6B+jEH7QhMl8AsHUp57t7PjiQyUCuTHvLNCy9FvK5rqQpcjOXYaCIbHtQiH3vu+EmClpAtk\/nMACcQXFsxMFLlNjPdByeOuERhIlbZfTLuRUxnDCOdsfdynkx\/mUeMhBysa+qaNrJvt0W0dUGVCcJT2QMW\/\/cPkr3EiwPfU2Qe+l4iLO\/RpteTiDph+yaD\/L8iaCQqOvwbxQ7MSzIdvG3R7QJbBiCGZNCet7xJ8hlaZgRsioV1nW\/H8srNAjgszpVWXQlqcixnCAiGQZvu9+HVdWWm9tp1jk9+R1Ee\/9z8JEAW8URFPq7Q7+\/1sK7SunGJ1vLkzIAnxrQh14fs+ukWRvP9UomkIKeNxC9FuKkCRhCbh9Q7jx8fyc+Ix7Olni9g==","iv":"5c0492720fcad6243fd2ca59d03ed5f3","s":"e61e400bdaaa94eb"}