3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"f848932a188128481d9769441588b77a","s":"0c7c818ac7057194"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.