3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"f546fd631a3742f50664b5de8d2727e5","s":"90b24ebacf1bd4cb"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.