3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"1471c7bff1bdbe57cf8869d6828f66c6","s":"e932ab9a5918b315"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.