3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"a997450bca58923d7bbe3da616445ace","s":"3953079ea4679a60"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.