3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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hZ3GXWVw6NnjgQ1aE4F0FFroyWacz6Lg5PuIjIn9rtKaOYnf\/Jn1kueM+4RPpO4\/d4uKPShtKo9VSQ3z46PGUKpWiRDFu1qFdIVrZ2vHR6wifH0tSu2av0yf7RQA\/dfbWOvMQi9sfojacvMV0NDP2B9LjREZurdZXYiFP8cr8KZobzE94LVD+wX9XA5L7MtzDwQzI\/ngt5m2NN7hnLX8D7PvsBa6G8Y75nyCd84dLUWxdz222xzK5wIS0KQTthnA6iiJnfG1dhjk1tPptvxQxkaz1poFhXzA13VumW2YESrr54PtdYdZzpjkNZISNcINEvE9zo6PmJFR66XE0lkQxOMA6KNXudt8knS4\/9s6YCQqOYb40OiBH2jRnbuzSM\/WNuWoE7J5WJtV0E703l0UkvrArfc98f7tHJ3\/NiOu+5xXUbOLuXR1Be3P\/RHvq0PKGgYbQTBhOH7IIF\/esyeT8mEkQE5pcbCQZKSVoyQwgx3vx3PcNrPsZtnA3PzeJoaB5wnNDNuFC0JZ32IlGf6N4NaGCS4FQqEdlWzAQ6pV7vXcseKOTU5\/nV34eoQD79JOWSYC3AR00J22v+6mQEPWK96tsSwEw6HgSp3I7im5B8TF10XxDiLo8lvdIiDeqW22AtrI0fv3Bd\/ruMADoX8jkUCaFSYUIMcxRtbQIeQW\/fHI233wcgLzZ4uvLXGm744Lc7EzaWJR6YUpdJtx9raMHOq3MS7+3pQCAjYrezc7x1z23aDUgi+2YrM71RQ62HQ2g1JL3VSCD5hlRCwfvImiqE9p9hxEt6eYsaz2XO04JGfcZh6a5+5vIOpkJYcQmoFAW0GGZkYPzSQ\/f3eyuG4yc4Rx8m8yTW3EXWMy66v6S1Ec+Dwkb9NiNSW4BAmQAb87rrI7Lyh3nFeCYpnE34ZwAYwJ3KdECxExthwi44zMEUgvTV14oJg6qrQDBKhuNM8VrqEVnPChiyET54HeFeJj1ip7vtXFriHDV1lFT\/xv\/DRTGfWaFDceYhONTgNAsIoVHc6DL8fqnQzqRPY6\/f3p4JqZPze+BwKUvCcqCkCq4+Nrphimd7aYRUO3x9WPyAhblNlb3fTVzxq\/LKxw2YmTh+prGQkBR+McVw3qDWeabhW5u4cnGt8Cqp7ROmryrbnxQj1FgbSmYGdWNbWqwuDXaUUX8tGP+U2QDw+ScOejNqMDK9+ScdGuU9xiusmAO+JabL+Ylugdp1KswCL+ZgENIf6AOpF1ap7USnXfha8n3lnknCllQi8IvI+4MQVxAhOYORjHq0dVSrSQIy7OzvD2qR7njkmG59nPCn6pjAQiiNiPVkkC0w43Xlh8IVQKF2bCFBuaSixoAzuJsdcNYLZyFrZi2EPplAWnYwoeGQ0Qdb+o340TL6j\/fLVm2O4hfF4eweuUpOJpwUwOunmvZwd4Fz3KnGMwmfGDfOQdhOU9AcqjWdesGt2JSVu0pEJHcWeCL3AiKculvodXMu41NcUCY0ZUS+QBO+XZIU+M4LZ9TGDMPDyR3vV3ROA0SYfISIcIZZ3a6gStYZp+Y3BQqx1O+kpG3rvyYoDJDSruxt3UbTXv0+RJ5X8WvROVK1L4AR8tpHdnUM1Na8Zf9g9rCjTwqk0qNdf9okT\/nFy8tGSGajUT\/VcFuRbpdgvyEFBARi2uCS\/ZrobEonYqME7klMkFgjfAlVqEGPdQRwIZVqE1dxH7MnazIXNix2j0BaiQ+7066FxaDqaRjxU2o2UgJVZgvqIFDiYuIdu5R3Lz5Qm\/KtXkLfFNCCR50CV6fzb22PI9n38P50fWfWEpJqqTZK\/ivs2bCQOOT5YSS0s3gWsCmK+smxpX62C7tDf6\/82h88f55sCr9RqnanUD4JKTuE4aGGJTbxg4hIaiGte6p0Zjtymmf8PsrWdvJtIm8Vlvj7Co\/c\/pBMFqt7B9R7lCoHHCj5Ve1rfJrMf+l0t\/7joM5gVaItAns1vAJMJ6OVN0gyJjkgcZolh4mDQtP4mCB68szZiOzb9Fr3ILQMVfhsH9BY+ofWhcr2Gsuf1xp2a9+bQYvNh0UMw0NWJFHf\/Q75GSfRyaRSCbAgsn4zCjZjQDoA6LrU61jREjBoC9qkUfVpE8grsOhwHFILeEg8BC+eO6MlAkr8Ax01+jM5lkC23SlkOtqfgNHOvHKVKDw5EcGjO9+WvJ4J2ponx8pKLRjYtHv7sGijWPrxjc8slqeZDQivYw8Fi3oV7vPv3tmq7v\/73OMpIT+6uH4xXsLXsXIhX2oNGl9Vp0ErZb9XRSVFTVdO10MB3TY7UEwwJayZzmF0P10R2s2tqAYrTkYgIBnQgA8JJ0Uw90AKoqAVDsx066fuakRNCgdxsHKV1\/27zrHl1VoIAcBVGMr7EV9JGs+J4ayeUFXtxFNAP4DTiAFZ3GLOS2ruYzHDaMnZgDuDuyKTdzcfBQxhzOX8vea+WcJ3c5BTdMPaYRZqEoKAsKc0G8wzC+WJtPU0GX8RvfsABgm6fThqvAsyZQ3dKz8qxLomWj4Mg912pLbqJ7upSrTXAms2oUk9oe2NaLVD0KxSH2SKAkU5zJFXDIBHlb5kI27VBGUubErz\/wPyLUz4ZGPKBFP93J0R\/dtbghvu9EE4rSXA\/qAfczqxPwtw58n51is\/Whgn\/aoT38MZCA3\/CwJ46OJ8pS0dfOIy3MS\/daAxbjxZqFnMwelhZ+5ifve+C2Tg5mxWZkhP7hCKt9c8HFdMt1SeQiGoiP9BCFmrMA2GIYzKFDTjrefSHuvLLZYAuld7kSSuuQmKYtlPi8d2xubJPU1Sf8UNxW9os6DRGJm+Vtex09Siwt2decomNxZza7axBbbbosaJLpuiibjz86fzlVLj9P73iWUT0hApUYh3\/BWFd09NwAlQa0V1yewdBsg+kWGgWj8oNSla05+AtJThTCEtJf3kcfr97m8vnqwDJhOkO+XQ+370Gs9PK4dcDAwvfDnKJ7HkhWcMdw+Mbm012jCx\/KJRRzddPAj61xmzgk9GlnrRxP2rfVPxpoalKJ\/ZimLnFItnfaaiUhgY3\/evU2gxiKTAEJJP+AV50wP1c0u5xaTS+DXNuJhSJaDfLBoHKuO5ysJiD1oQD8zOhram8fHSpo+Ehix6BTo1dBRUCAqQPfBUsiHS8LAr3yKaLSQ+u\/G4FpMvX2tpPPvIvDlrEaFCj\/vkOuyWKKIdrDwkEqEncg2PgqNaDq8qfIM1KAlj+OWSCrZZMYo7qmDdaNFwtunLfNYk49c+BfYQP65Pi7\/HViuJKE+ZaOF7aHGgC1pFruxG7tQTZXcg3cMTb8RxG+06urZfFjtRf5uADeaT0zvrJFGxskDeUH3Bn2KclJNerpVhoRgEM9bP+xpubzJohQDzcvS2oRebn0oj+y2je8DxBP3B5sH+WokphRHrAcc1mFKdH5scXuqx\/7FSNmBKxw1FSPZ335J2Q\/CPlMaCLZF95zX4Kse+6k1EyeUUcjoo9KTm5sYIVtE45WXWiwV4QbawmNEzDmNiQYyMGkdQZERa8h6R8sld6Xmklr3\/Z1BJIemXPS+avyEhND3Fj5hmg\/XETg31X\/h1ifBbwd6ig\/Pw7OS\/S6YDt0pd3Dwx48+czX6CxcnPnkgz+i7rmd9WX6EZVvbKErrFGBQMY0VASL12gV2YcEspw8GzYfnSqBETrQq4DyITcQWZKa9zqM+cdKhhhhI2tLDdfopvUXu1S439SFOTyw439sbET00sR4QyJSJv\/kyxE1eds1frR0K3\/5BHIJwV541fhA+nOfuNSlrX7EO\/8+CoaVLrVSCC2UkZBy\/a7VcVjnkQ5vpK6AzOK4JYUa+QUS+J8rAHg9W9yVZFwMbuLcS6m9J5GBZjqPwRRlSGNSEbbp2sKRt5vSjP+I1LWvJyqAiKMBmldzWaLAB1YoDDPi4x9mX97mjiXWNTpazoHXSQkHW0vAp5lYz1eh9RsfIWD\/yb2H2NX1S7QPSVKjqQNChITQHIKJr7GRt7XnkJ6zpH2hfrmKBn7CRpOLhkRmX6cWVeFd0RHwD54SWLmP0GIf\/jHR1nrZ9zTcCrEkEdFMBkwNB42v3nHVXTKGkiBNZrR0sfGNi0Yslsjol\/aj6Z5DcOyTQDm3EUaSsWnV7MI+LWoDtJlySRN2pxGiAjonNv9oAwiyIXWdSWvq2zVN5K79t6ebhW3zQ4AAEf9KTbXEGOyW\/p6kY2rUQYtFcXTQ9X9Wjjybn+tPR3MlzdCdlF9t\/Qtba\/Caq0Pc0f2ZigyxOWdeN\/yVKBzK5NeVZezd4jMtregXqQVLNlbTj9WJB94\/hZbhftXtBGGRt6F9D+L3AvQ8\/P10JbRFp8Y9xIwYMb6nksGFBRZRz4HAfGoLhE\/G7isOfxH6HOYR8sA6h2KSVnfJVLq2tO1cgVm5kMqrU6cFx9OY52kAsMwvQMVBIgyl2mao+3MkWMfvo\/NWPkdcBJmsOWpIxAX1zqTsg2tMLv\/7MSop1hMqT3VkrxN6VY\/wdmioWqUOJpwRwudFe9Zebv2YgAELYyKQx257S6Joi3ECAgSBg804fMQhaa\/2c2Db8Wu6n2\/z\/R+GP0Q8RC38izUCYVN06uiAFMl3h8G4LnjD3XgppJcaotswFS1je0+d7h2tuSfIJtEtQifGkYV1uGseUgCrRLKApRVgZkP\/uL80heNHlI5Z9529uD4ydAfCQPt7c3w7GQvSI3MVwNWtIcsyjqW0+jmEqXNPcJgHCOB9DFDuCrQA1EDrf1oVvNdXJtuV9op5OJrKrnLmO2MDHG1x1ycyOVkxxCFhZlr+\/q4Wynr4yMX+xaXS4Fo5sUJl1wwfSrgbP+wm3d7XjES8zB4hqTnSgZXwjbAN6z+OyYPAxikEnE\/JEL6F1BVmoaPuyZQcz77y4+JRathXsiJSfmNAJA+wgdkEwnWcvNvi\/LDt7PSXMPrZ24rpezEn7bhVfh8UsUGjPoXP8W3gWh\/gXPyWzi8ejPRK76IcXVqhcQ37tc4UrdzVYchlq5NzDKKdAMSanTgrvR9srVdc8x5QxeFoEklGQTIuHGmFdQy6utN2OPL03TL4Ie93FhXyQgY++EVMZ8HZYU\/0OdabE13GpNGY2KuAfvmsMZCkaTEA==","iv":"89f36380de93763f9e91778b28217f2f","s":"408fb1aeeccfc303"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.