3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"4bc2a7c1f916114c52bdfc63bd950e3b","s":"954b8ebdcdce38e6"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.