3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.