3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"4a3be974a76d4c4bbf11a36ff04eb58b","s":"b76fc49bd5e21f21"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.