3 takeaways from the Tiffany verdict against Costco in misuse of marks
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"039ab3c592c52692f73264f73a7facfd","s":"2a87201b96c4a2c9"}
Tiffany's diamonds: A cut above the rest. Image credit: Tiffany & Co.