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3 things new luxury brands can teach established marketers
Posted By
a Luxury Daily columnist
On
June 28, 2017 @ 5:00 am
In Columns,Editor's Choice,Featured,Opinion |
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Jasmine Bina is president of Concept Bureau
By
Jasmine Bina
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","iv":"3860730285413e72fbe036d07fde4dc4","s":"c6b3b6521674dcf9"}