Nayani Vivekaandamorthy is vice president of regional business development at Rapp
3 things that brands must expect from their marketing and agency partner
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"af28ea18b433dbd05fd10ad154a13b9b","s":"a576d395ba7884c1"}