Nayani Vivekaandamorthy is vice president of regional business development at Rapp
3 things that brands must expect from their marketing and agency partner
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"0b63bcf9db30bd2a98c1fe9252291dbe","s":"ae3cfca834dfcd27"}